Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Prime Video ads to generate over $2bn in revenue in 2024
Jan 30, 2024 – Analysis from Omdia reveals that ad-supported Prime Video is set to generate more than $2bn in incremental revenue in 2024, its launch year, in addition to revenue already generated by ads during live sports.
News categories: Omdia, Matthew Bailey, Advertising, Digital TV, Market Research, Streaming, Worldwide

Nielsen and Fox renew audience measurement agreement
Jan 23, 2024 – Nielsen has announced a renewal agreement with FOX, covering measurement of FOX networks across broadcast, cable and free streaming, and including Nielsen ONE Ads measurement on all FOX properties.
News categories: Nielsen, Fox, Amilcar Perez, Advertising, Big Data, Digital TV, Streaming, USA

datafuelX and MRI-Simmons bring demographic modeling to TV
Jan 25, 2024 – datafuelX has partnered with MRI-Simmons to provide device-level TV viewing data sets for targeted ad sales and campaign reporting. The service will be offered to ACR and STB providers in the US.
News categories: datafuelX, MRI-Simmons, Howard Shimmel, Brian Katz, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

Pixalate publishers report shows Castify.ai's global influence
Jan 25, 2024 – Many of the CTV applications that Castify.ai has built, distributed and is monetizing for its content partners have been recognized as top publishers in Pixalate's Publishers Trust Index Report for December 2023.
News categories: Castify.ai, Pixalate, Gal Turjeman, Advertising, Apps, Digital TV, Streaming, Worldwide

Pixalate releases reports on top grossing CTV apps in Q4 2023
Jan 24, 2024 – Pixalate has released benchmark reports with data on the top grossing apps in open programmatic advertising by region across Roku, Amazon Fire TV, and Samsung Smart TV.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming, TV OS, Worldwide

Amagi FAST report unveils 28% rise in global ad impressions
Jan 24, 2024 – Amagi's latest FAST report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the market, with increases of 15% in Q3 and 28% in Q4.
News categories: Amagi, Srinivasan KA, Gavin Bridge, Advertising, Digital TV, Market Research, Streaming, Worldwide

Comscore and Nexstar agree audience measurement deal
Jan 23, 2024 – Comscore (NASDAQ: SCOR) has reached an agreement with Nexstar (NASDAQ: NXST) to provide audience measurement metrics across Nexstar's local TV, broadcast, network and digital businesses.
News categories: Comscore, Nexstar, Jon Carpenter, Michael Biard, Advertising, Big Data, Digital TV, USA

Titan OS unveils OS and advertising platform for Smart TVs
Jan 23, 2024 – Titan OS has launched operations, introducing an independent European operating system for smart TVs, and debuting its Titan advertising division to help advertisers reach more relevant audiences.
News categories: Titan OS, TP Vision, Currys, Jacinto Roca, Tim Edwards, Kostas Vouzas, Susie Moan, Advertising, Digital TV, Europe, Latin America, Smart TV, TV OS, UK

Contentwise selected for ITVX recommendations and personalization
Jan 23, 2024 – ContentWise has been selected by ITV to enhance the UX personalization of ITVX. The ContentWise UX Engine, a machine learning platform, was launched into production on ITVX in early November 2023.
News categories: Contentwise, ITV, Paolo Bozzola, Deep Bagchee, Big Data, Digital TV, Streaming, UK, UX