Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Kantar Group announces proposed sale of Kantar Media
Jan 17, 2025 – Kantar Group has announced the proposed sale of Kantar Media to H.I.G. Capital. The transaction's purchase price of around $1 billion is anticipated to be primarily paid in cash.
News categories: Kantar Media, H.I.G. Capital, Kantar Group, Patrick Béhar, Nishant Nayyar, Chris Jansen, Advertising, Big Data, Digital TV, MandA, Market Research, Private Equity, Worldwide

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

Magnite to power programmatic on Samsung TV Plus in Southeast Asia
Jan 15, 2025 – Magnite (Nasdaq: MGNI) has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.
News categories: Magnite, Samsung, Gavin Buxton, Alex Spurzem, Advertising, Digital TV, Philippines, Singapore, Streaming, Thailand

Comscore expands local currency deal with Coastal Television
Jan 14, 2025 – Comscore (NASDAQ: SCOR) has expanded its agreement with Coastal Television to include Comscore's Advanced Audience data which allows marketers to target audiences based on behaviour.
News categories: Comscore, Coastal Television, Steve Bagdasarian, Bill Fielder, Advertising, Big Data, Broadcast, Digital TV, USA

FIFA+ selects Magnite for global programmatic expansion
Jan 14, 2025 – Magnite (NASDAQ: MGNI) has announced its selection as FIFA+'s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC.
News categories: Magnite, FIFA+, Sam Wilson, Advertising, Digital TV, Streaming, Worldwide

LG and Samsung unveil TheTake-powered shoppable TV at CES
Jan 7, 2025 – TheTake has announced partnerships with LG and Samsung for its AI-powered shoppable TV technology. At CES, LG showcased a 'Click to Search' shopping feature powered by TheTake's technology.
News categories: TheTake, LG Electronics, Samsung, Tyler Cooper, Advertising, CES2025, Digital TV, Smart TV, TV OS, USA, UX

Disney Advertising shares ad-supported MAU numbers
Jan 8, 2025 – Disney Advertising (NYSE: DIS) has shared ad-supported monthly active user (MAU) data, showing that ad-supported MAUs have reached an estimated 157 million globally, and 112 million domestically.
News categories: Disney Advertising, Rita Ferro, Advertising, CES2025, Digital TV, Market Research, North America, Streaming, Worldwide

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

MPA unveils Asia-Pacific video industry key trends
Jan 8, 2025 – Media Partners Asia (MPA) has released its 2025 report on the Asia-Pacific video and broadband market, revealing major growth drivers and significant shifts in the industry landscape.
News categories: Media Partners Asia, Vivek Couto, Advertising, Asia, Broadband, Broadcast, Digital TV, Market Research, Streaming