Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

Titan OS selects OneTrust as data privacy partner
Feb 21, 2024 – Titan OS has chosen OneTrust as its privacy partner to offer consumers more control over how their data is used and provide advertisers with confidence that consumers' rights are being protected.
News categories: OneTrust, Titan OS, Blake Brannon, Tim Edwards, Big Data, Digital TV, TV OS, Worldwide

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Bitcentral integrates AI-driven personalization from Argoid AI
Feb 20, 2024 – Bitcentral has announced that its ViewNexa video distribution platform will harness Argoid AI's AI-driven recommendation engine to provide customers with personalized viewing experiences.
News categories: Bitcentral, Argoid AI, Greg Morrow, Gokul Muralidharan, Big Data, Content Distribution, Digital TV, Streaming, UX, Worldwide

SMPTE releases engineering report on AI and the media
Feb 20, 2024 – SMPTE, in conjunction with the EBU and the Entertainment Technology Center (ETC), has released a report on Artificial Intelligence (AI) and its effect on the media.
News categories: SMPTE, European Broadcasting Union, Entertainment Technology Center, Renard T. Jenkins, Fred Walls, Big Data, Digital TV, Smart Home, UX, Worldwide

Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
Feb 20, 2024 – According to a report from Bango, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.
News categories: Bango, Paul Larbey, Advertising, Digital TV, Market Research, Streaming, USA

Ateme SSAI supports latest HLS Interstitials spec. from Apple
Feb 20, 2024 – Ateme has integrated the latest HLS Interstitials specification from Apple into its SSAI solution, enabling increased revenue through wider reach and more effective ad targeting.
News categories: Ateme, Ahmed Swidan, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Walmart agrees to acquire VIZIO
Feb 20, 2024 – Walmart and VIZIO have entered into an agreement for Walmart to acquire VIZIO for $11.50 per share in cash, equating to a fully diluted equity value of approximately $2.3 billion.
News categories: Walmart, VIZIO, Seth Dallaire, William Wang, Advertising, Digital TV, MandA, Smart TV, USA