Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)
Titan OS launches Titan Ads
Jun 19, 2024 – Titan OS has launched Titan Ads, a marketplace for its inventory on Philips, AOC and JVC Smart TVs, enabling advertisers to reach over 30 million streaming households in Europe.
News categories:
Titan OS, Jacinto Roca, Tim Edwards, Gareth Vaughan Jones, Andy Barratt, Olivier Beal, Advertising, Digital TV, Europe, Smart TV
Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories:
Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA
Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories:
Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe
Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories:
KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX
EBU sets out strategic asks on generative AI and media
Jun 11, 2024 – The EBU has released a strategic paper on generative AI and media. In the paper, the EBU extracts the hot button topics around generative AI for public service media.
News categories:
EBU, Eric Scherer, Big Data, Digital TV, Europe, Regulation
CTV advertising in Europe up 23.5% in 2023
Jun 12, 2024 – IAB Europe has released its AdEx Benchmark Report covering advertising expenditure in Europe. The report shows that CTV advertising in Europe grew by 23.5% in 2023.
News categories:
IAB Europe, Dr Daniel Knapp, Townsend Feehan, Advertising, Digital TV, Europe, Market Research
Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories:
FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA
Scripps partners with The Trade Desk
Jun 10, 2024 – Scripps (NASDAQ: SSP) has adopted OpenPass and Unified ID 2.0 (UID2) from The Trade Desk to make it easier for advertisers to identify audiences and measure performance for digital advertising.
News categories:
The Trade Desk, Scripps, Will Doherty, Brian Norris, Advertising, Big Data, Digital TV, USA
mediasmart partners with TCL FFalcon on connected TV advertising
Jun 20, 2024 – mediasmart has partnered with TCL FFalcon to leverage the smart TV inventory on TCL's built-in FAST streaming platform TCL Channel, offering solutions to advertisers on Connected TV.
News categories:
mediasmart, TCL, Nikhil Kumar, Matt Ding, Advertising, Digital TV, Smart TV, Streaming, UX, Worldwide
Latest News
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