Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

Unruly provides TCL FFALCON ad inventory access through Amobee
May 2, 2023 – Unruly has partnered with TCL FFALCON to provide advertisers using the Amobee demand-side platform with access to TCL FFALCON ad inventory on the TCL Channel in the US, Europe and APAC regions.
News categories: Tremor International, TCL FFALCON, Unruly, Kenneth Suh, Rebecca Wan, Advertising, Digital TV, Smart TV, Streaming, Worldwide

Vodafone Deutschland deploys Synamedia analytics on its GigaTV service
May 2, 2023 – Vodafone Deutschland has gone live with Synamedia's Clarissa analytics solution to help evaluate advertising performance and reveal actionable insights into viewing behaviour on its GigaTV service.
News categories: Synamedia, Vodafone, Amruta Shankar, Lucy Norris, Wolfgang Zeller, Big Data, Cable TV, Digital TV, Germany

Allen Media adds VideoAmp currency for 2023-24 Upfront season
Apr 26, 2023 – Allen Media Group (AMG) has announced that VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network.
News categories: VideoAmp, Allen Media Group, Michael Parkes, Byron Allen, Advertising, Big Data, Digital TV, USA

Tremor International launches self-service cross-platform planner
Apr 26, 2023 – Tremor International (AIM/NASDAQ: TRMR) has launched a self-service cross-platform planner that enables broadcasters to maximize reach and frequency allocation across linear and digital inventory.
News categories: Tremor International, Kenneth Suh, Advertising, Digital TV, Worldwide

InfoSum announces clean room partnership with Samsung Ads
Apr 25, 2023 – InfoSum is working with Samsung Ads to create a clean room solution that will enable Samsung Ads clients to match and activate audiences in InfoSum's privacy-first environment.
News categories: InfoSum, Samsung, Brian Lesser, Justin Evans, Advertising, Big Data, Digital TV, Worldwide

Mirada's Segmenter groups users using AI and machine learning
Apr 26, 2023 – Mirada's Segmenter brings AI and ML to user segmentation for video services via an advanced clustering engine that automatically identifies subscribers based on multiple variables.
News categories: Mirada, José-Luis Vázquez, Big Data, Digital TV, QoE, UX, Worldwide

Roku and Instacart pair TV streaming data and online grocery delivery
Apr 26, 2023 – Roku (Nasdaq:ROKU) and Instacart have combined viewing data from Roku with insights from Instacart to measure whether streamers purchase products on Instacart after seeing an ad on the Roku platform.
News categories: Roku, Instacart, Alison Levin, Ali Miller, Advertising, Big Data, Digital TV, USA

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

Marketers are all-in on streaming despite questioning its effectiveness
Apr 26, 2023 – According to a report from Nielsen, 84% of marketers are including streaming in their media plannings, yet only 49% of survey respondents view OTT and CTV as effective advertising channels.
News categories: Nielsen, Advertising, Digital TV, Market Research, Streaming, Worldwide