Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories: Telly, Advertising, CES2025, Digital TV, Smart TV, USA, UX

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2025, Digital TV, Streaming, Worldwide

FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA

Inscape extends OTA viewership data to include local TV
Jan 8, 2024 – Inscape is expanding coverage of local stations by tapping into tuners built into Smart TVs in every local US TV market to provide over-the-air viewership data as for national stations.
News categories: Inscape, Comscore, Charbel Makhoul, David Algranati, Josh Chasin, Advertising, Big Data, Digital TV, Smart TV, Terrestrial, USA

GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories: GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide

Médiamétrie expands scope of TV audience measurement in France
Jan 1, 2024 – Starting from January 1, 2024, Médiamétrie's audience measure will take into account the TV consumption of all French people, on all screens, including in households without a TV.
News categories: Médiamétrie, Laurence Deléchapt, Big Data, Digital TV, France, Market Research

MetaProfile provides real-time sports metadata for TV operators
Dec 23, 2023 – MetaProfile has launched TV Sport Modules, enabling real-time data and updates to TV viewers and fans through instant information about match results, match statistics and highlights.
News categories: MetaProfile, Admir Đozović, Big Data, Digital TV, UX, Worldwide

EDO will provide ad engagement data for FuboTV
Dec 19, 2023 – EDO and FuboTV (NYSE: FUBO) have partnered to measure consumer behavior across Fubo's sports, news and entertainment content. EDO will provide CTV ad engagement data for all ad campaigns.
News categories: Fubo, EDO, Dina Roman, Kevin Krim, Advertising, Canada, Digital TV, France, Spain, Streaming, USA

mvshub integrates Contentwise and Minerva for personalized recommendations
Dec 13, 2023 – Dish Mexico has selected Minerva and ContentWise to provide the recommendation engine for its super aggregation platform, mvshub, built on SES's Online Video Platform (OVP).
News categories: ContentWise, mvshub, SES S.A, Minerva, Renato Bonomini, Roger Quintin, Big Data, Digital TV, Mexico, Streaming, UX