Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories: Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide

DVB-TA watermarking test streams now available
Oct 24, 2023 – The DVB Project has released test streams that allow implementers of DVB-TA to test the use of watermarking for signalling the presence of ads or other content replacement opportunities.
News categories: DVB Project, Advertising, Content Distribution, Digital TV, Worldwide

Hisense enables NEXTGEN TV interactivity via ATSC 3.0 watermark detection
Oct 24, 2023 – Hisense is introducing watermark detection for NEXTGEN TV, based on Verance technology, to its ATSC 3.0 TV products. The watermark signals trigger the launch of NEXTGEN TV broadcast applications.
News categories: Verance, Hisense USA, Nil Shah, Douglas Kern, ATSC 3, Content Identification, Digital TV, Smart TV, USA

Origin to test TV measurement using Samba TV viewership data
Oct 12, 2023 – Origin, the UK cross-media measurement initiative, is to test using data from Samba TV's ACR technology to capture TV viewing behaviour across linear, BVOD, SVOD and CTV services.
News categories: Samba TV, Origin, ISBA, Comscore, Ashwin Navin, Joe Lewis, Phil Smith, Adam Holt, Advertising, Big Data, Digital TV, Smart TV, UK

Irdeto integrates Anypoint Media ad server
Oct 24, 2023 – Irdeto has announced a partnership with Anypoint Media, integrating Anypoint's Flower Ad Server into its Server Side Ad Insertion (SSAI) product, and onto its Android TV Hybrid Box offering.
News categories: Irdeto, Anypoint Media, Andrew Bunten, Won Baek, Advertising, Android TV, Asia, Digital TV, Set Top Box, Worldwide

HbbTV Symposium 2023 conference programme unveiled
Oct 23, 2023 – The HbbTV Association has unveiled the conference programme of the HbbTV Symposium and Awards 2023. The summit will take place on November 28-29 in Naples, co-hosted by Comunicare Digitale.
News categories: HbbTV Association, Comunicare Digitale, Vincent Grivet, Jon Piesing, Andrea M. Michelozzi, Advertising, Broadcast, Digital TV, HbbTV, Italy, Set Top Box, Smart TV, Streaming, Worldwide

Barb issues invitation to tender for Establishment Survey contract
Oct 20, 2023 – Barb has issued an invitation to tender to run its Establishment Survey. The survey collects data on UK households to ensure that the Barb panel accurately reflects the UK population.
News categories: Barb, Caroline Baxter, Advertising, Digital TV, Market Research, UK

Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories: Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA

Nielsen ONE launches globally, beginning with Denmark
Oct 18, 2023 – Nielsen has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Denmark, Digital TV, Worldwide