Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
ThinkAnalytics to launch generative AI-based solutions personalization at IBC
Sep 5, 2023 – ThinkAnalytics has announced it is adding voice, chatbot and other solutions combining generative AI, personalized recommendations, content metadata and natural language interaction to its portfolio.
News categories:
ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, IBCShow, UX, Worldwide
MediaHub, Media-Press and Enetpulse power sports streaming at Bulsatcom
Aug 31, 2023 – MediaHub, Media-Press and Enetpulse have announced 'Sports Module', a platform for OTT and IPTV operators that integrates real-time sports data with streaming.
News categories:
MediaHub, Media-Press, Enetpulse, Bulsatcom, Petar Rizov, Big Data, Bulgaria, Content Distribution, Digital TV, IPTV, Streaming
Redge Technologies teams up with NPAW for advanced analytics
Aug 30, 2023 – Redge Technologies has partnered with NPAW to provide analytics for its streaming platform, enabling monitoring and optimization of performance and the quality of the user experience.
News categories:
Redge Technologies, NPAW, Marek Szymczak, Till Sudworth, Big Data, Content Distribution, Digital TV, Europe, Streaming, UX
Beachfront releases part two of CTV Marketplace Insights Report
Aug 30, 2023 – Beachfront has released the second installment of its CTV Marketplace Insights Report, providing insights into the rapidly evolving CTV and OTT advertising landscape.
News categories:
Beachfront, Amit Nigam, Advertising, Digital TV, Market Research, Streaming, USA
Magnite and SpringServe support FAST ad management at Virgin Media
Aug 30, 2023 – Magnite (NASDAQ: MGNI) has been selected as the preferred SSP to support Virgin Media's FAST channels. Virgin Media will also use SpringServe, Magnite's ad serving platform.
News categories:
Magnite, SpringServe, Virgin Media, Sam Wilson, Leon Siotis, David Bouchier, Advertising, Digital TV, Streaming, UK
NPAW achieves ISO/IEC 27701 data privacy protection certification
Aug 28, 2023 – NPAW has announced ISO/IEC 27701 certification, demonstrating that it proactively supports the latest data privacy specifications before they become standard in the SaaS analytics industry.
News categories:
NPAW, Sergi Laencina, Big Data, Digital TV, Worldwide
Blue Ant Media partners with IRIS.TV for contextual advertising
Aug 29, 2023 – Blue Ant Media is partnering with IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels.
News categories:
Blue Ant Media, IRIS.TV, Jamie Schouela, Steve Reich, Advertising, Big Data, Digital TV, Streaming, Worldwide
Nielsen report highlights content discovery challenge for viewers
Aug 28, 2023 – Nielsen has released a report illuminating the surging number of program titles and streaming video services, as well as the resulting challenges for viewers deciding what to watch.
News categories:
Gracenote, Nielsen, Filiz Bahmanpour, Big Data, Digital TV, Europe, Market Research, North America, Streaming, UX
A+E Networks signs up to TVision viewer engagement platform
Aug 28, 2023 – A+E Networks has signed on to access Total View, TVision's platform for measuring and analyzing person-level viewing engagement with content and ads, across both linear and CTV.
News categories:
TVision, A+E Networks, Yan Liu, Suzanne Persechino, Advertising, Big Data, Digital TV, Worldwide
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