Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Verimatrix launches VCAS monitoring in the Cloud
Dec 8, 2022 – Verimatrix (Paris:VMX) has announced the availability of cloud-based content protection monitoring, providing access to subscriber experiences and trends, through its Video Content Authority System (VCAS).
News categories: Verimatrix, Andrew Bear, Big Data, Content Protection, Digital TV, UX, Worldwide

Ad-supported Disney+ now available in the U.S.
Dec 8, 2022 – Disney+ has made its ad-supported subscription offering available in the U.S. New subscription plans with ads across the Disney Bundle and Hulu + Live TV packages are also now available.
News categories: Disney, Disney Advertising, Michael Paull, Rita Ferro, Advertising, Digital TV, Streaming, USA

Pixalate releases November 2022 CTV app spoofing report
Dec 7, 2022 – Pixalate has released the November 2022 edition of its CTV Ad Fraud Series, highlighting unique forms of invalid traffic (IVT), inclusive of 'ad fraud', in the programmatic Connected TV (CTV) advertising marketplace.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, USA, Worldwide

Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming

SMPTE publishes guide to ontologies and semantics for media in the cloud
Dec 6, 2022 – SMPTE has collaborated with the EBU and MovieLabs to publish a guide to the use of ontologies and other semantic web technologies within a media landscape characterized by the movement of workflows into the cloud.
News categories: SMPTE, MovieLabs, EBU, David Grindle, Jim Helman, Hans Hoffmann, Big Data, Digital TV, Worldwide

Innovid integrates Kinetiq ad-occurrence data
Dec 6, 2022 – Innovid (NYSE: CTV) has announced a partnership with Kinetiq to power second-by-second linear ad-occurrence data directly into InnovidXP, its measurement platform for converged TV.
News categories: Innovid, Kinetiq, Jo Kinsella, Kevin Kohn, Advertising, Big Data, Digital TV, Worldwide

Magyar Telekom selects ThinkAnalytics for content discovery and targeted promotions
Dec 5, 2022 – ThinkAnalytics has announced that Magyar Telekom has chosen its Think360 platform for personalized recommendations, targeted promotions, and viewer engagement across its TV and OTT services.
News categories: ThinkAnalytics, Magyar Telekom, Samuel Sweet, Big Data, Digital TV, Hungary, IPTV, UX

AWS Clean Rooms launched
Nov 29, 2022 – Amazon Web Services (NASDAQ: AMZN) has announced AWS Clean Rooms, an analytics service that helps companies analyze and collaborate on their combined datasets without sharing or revealing underlying data.
News categories: Amazon Web Services, Dilip Kumar, Advertising, Big Data, Digital TV, Worldwide

VIDAA brings football to Google TV and Android TV
Dec 2, 2022 – VIDAA has announced that Google TV and other Android TV OS devices will carry VIDAA sports content, which includes FIFA+. Tremor International (AIM/NASDAQ: TRMR) will act as the exclusive global CTV monetization platform.
News categories: VIDAA, Google, Tremor International, Guy Edri, Advertising, Digital TV, Smart TV, Streaming, TV OS, Worldwide