Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

RTÉ chooses Dalet to modernize content ecosystem
Dec 3, 2024 – Raidió Teilifís Éireann (RTÉ) has chosen Dalet to develop and implement a content management ecosystem based on Dalet's media asset management and workflow orchestration platform.
News categories: Dalet, RTÉ, Enrique Lafuente, Richard Waghorn, Big Data, Content Distribution, Digital TV, Ireland

ThinkAnalytics launches contextual advertising solution
Dec 4, 2024 – ThinkAnalytics has launched ThinkContextualAI, a contextual advertising solution powered by metadata that describes not only what content is about but why it resonates with individual viewers.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, Streaming, UX, Worldwide

Amagi acquires Argoid AI
Dec 3, 2024 – Amagi has announced that it has acquired Argoid AI, an AI company specializing in recommendation engines and programming automation for OTT platforms.
News categories: Amagi, Argoid AI, Baskar Subramanian, Gokul Muralidharan, Soundararajan Velu, Big Data, Digital TV, MandA, Streaming, UX, Worldwide

WeTV partners with Magnite on video inventory monetisation
Dec 3, 2024 – WeTV is to use the BidLink solution within Magnite's (Nasdaq: MGNI) ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV monetize its inventory.
News categories: Magnite, WeTV, Gavin Buxton, Mary Yeo, Advertising, Asia, Digital TV, Streaming

Ipsos in discussions to acquire Kantar Media
Dec 2, 2024 – Following information published in the press, Ipsos has confirmed that discussions are currently underway regarding a potential acquisition of Kantar Media.
News categories: Ipsos, Kantar Media, Advertising, Big Data, Digital TV, MandA, Market Research, Worldwide

Teads extends Smart TV ad partnership with VIDAA
Dec 2, 2024 – Teads has extended its deal with VIDAA, maintaining access to VIDAA's home screen for placement of ads, as well as gaining access to video inventory on VIDAA's Channels streaming service.
News categories: Teads, VIDAA, Jeremy Arditi, Guy Edri, Amalia Necula, Advertising, Asia, Digital TV, Europe, North America, Smart TV, Streaming, TV OS, UX

smartclip and Virtual Minds complete server technology integration
Nov 27, 2024 – Virtual Minds’ data management platform has been integrated with smartclip's ad server, enabling broadcasters to leverage data for the integrated delivery of campaigns across all video channels.
News categories: Virtual Minds, smartclip, Tom Peruzzi, Thomas Servatius, Advertising, Big Data, Digital TV, Europe

White Peaks Solutions selects NPAW video analytics
Nov 26, 2024 – White Peaks Solutions (WPS) has selected NPAW's video analytics to augment its KWIKmotion streaming video platform, enabling KWIKmotion to offer QoE monitoring and optimization of its video delivery.
News categories: NPAW, White Peaks Solutions, Till Sudworth, Salloum El Dahdaah, Big Data, Digital TV, France, Middle-East, QoE, Streaming

NBCUniversal and Walmart embed shoppable experiences in live sports
Nov 26, 2024 – By bringing live shoppable elements to streaming and linear sports coverage, NBCUniversal and Walmart are making it easy for viewers to start holiday shopping from the comfort of home.
News categories: NBCUniversal, Walmart Connect, Alison Levin, Rich Lehrfeld, Advertising, Digital TV, USA, UX