Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

WideOrbit adds automated addressable ad replacement for live-streamed broadcasts
Jun 1, 2022 – WideOrbit has announced the latest release of WO Traffic, the company’s broadcast media ad sales and commercial operations platform. WO Traffic v22.0 introduces the platform's addressable ad replacement solution for live streams.
News categories: WideOrbit, Will Offeman, Advertising, ATSC 3, Digital TV, Streaming, USA

VlogBox certified to support Extreme Reach VAST tags
May 31, 2022 – VlogBox has announced that it is now certified by Extreme Reach (ER) to support ER VAST tags. The company and its publishers can now use the tags to connect to advertisers that use ER as their primary ad server.
News categories: VlogBox, Extreme Reach, Tetyana Seredyuk, Mary Vestewig, Advertising, Apps, Digital TV, Streaming, Worldwide

GumGum and Invincible Entertainment announce CTV ad partnership
May 25, 2022 – GumGum has announced a partnership with Invincible Entertainment aimed at delivering ad experiences in the CTV space. The partnership will combine GumGum's In-Video product with Invincible's catalog of CTV inventory.
News categories: GumGum, Invincible Entertainment, Ken Weiner, Thomas Ashley, Advertising, Digital TV, Streaming, Worldwide

NPAW and 3SS create analytics-driven experience management solution
May 27, 2022 – 3SS and NPAW have announced that they have combined technologies to create a data-fueled customer intelligence platform which helps operators prevent churn and enhance average revenue per user (ARPU).
News categories: 3SS, NPAW, Pierre Donath, Ferran Gutierrez Vilaró, Big Data, Digital TV, UX, Worldwide

CTV's share of digital video ad impressions up 23% in Q1 2022
May 25, 2022 – The latest findings from Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the media mix.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, Worldwide

Synamedia acquires content discovery platform provider, Utelly
May 25, 2022 – Synamedia has announced the acquisition of Utelly, a content discovery platform provider. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine.
News categories: Synamedia, Utelly, Paul Segre, Romain Eude, Big Data, Digital TV, MandA, UK, UX, Worldwide

Gracenote launches Streaming Channels Data
May 24, 2022 – Gracenote has launched Gracenote Streaming Channels Data enabling content discovery platforms to better connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, Streaming, Worldwide

24i launches 24iQ personalization and recommendations service
May 24, 2022 – 24i has launched a personalization and content recommendations service, 24iQ. The results from the integration of 24i’s data team with the technologies and data science expertise of The Filter, acquired by 24i in April.
News categories: 24i, Dr. Neale Foster, Big Data, Digital TV, UX, Worldwide

UAE TV viewership research launched at CABSAT 2022
May 19, 2022 – TV audience figures for the UAE have been revealed at CABSAT 2022, courtesy of Mena.tv. The research provides viewing data for 1.1 million UAE households dating back two years and across more than 600 channels on the E-Vision network.
News categories: Mena.TV, Nielsen, Nick Grande, Sarah Messer, Tassabih Hassan, Hadi Hammoud, Dr Khulud Abu Homos, Mashal Waqar, Dr Bidushi Bhattacharya, Advertising, Big Data, CABSAT, Digital TV, UAE