Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Xumo and PubMatic partner on programmatic advertising
Nov 21, 2024 – Xumo and PubMatic (Nasdaq: PUBM) have announced a partnership to make Xumo’s premium inventory programmatically available to advertisers via PubMatic.
News categories: PubMatic, Xumo, Nicole Scaglione, Ying Wang, Advertising, Digital TV, Streaming, USA

Mediaocean to acquire Innovid
Nov 21, 2024 – Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform.
News categories: Mediaocean, Innovid, Flashtalking, Bill Wise, Zvika Netter, Grant Parker, Advertising, Digital TV, MandA, Worldwide

Addressable TV advertising in U.S. grows for third year in a row
Nov 20, 2024 – According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on” just three years ago.
News categories: Go Addressable, Advertiser Perceptions, Tim Myers, Advertising, Digital TV, Set Top Box, USA

The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories: The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Disney+ partners with AudienceProject for audience measurement
Nov 20, 2024 – Disney+ has partnered with AudienceProject for audience measurement in Europe. Measurement will initially be available to advertisers in the UK, Germany and the Nordics, with more markets to follow.
News categories: AudienceProject, The Walt Disney Company, Morten Kruse Søndergaar, Lucy Gregory, Advertising, Digital TV, Europe, Germany, Streaming, UK

Bell Media inventory available via StackAdapt ad platform
Nov 19, 2024 – StackAdapt has announced a partnership to make available Bell Media's inventory across CTV, display, video, audio, and digital out-of-home (DOOH) channels through the StackAdapt platform.
News categories: StackAdapt, Bell Media, Greg Joseph, Sabrina Segal, David Olynyk, Advertising, Canada, Digital TV

Fubo debuts four new interactive CTV ad formats
Nov 18, 2024 – FuboTV (NYSE: FUBO) has announced the availability of four new interactive CTV ad formats, including transactional and gamified variants, to further drive audience ad engagement.
News categories: FuboTV, Dina Roman, Advertising, Digital TV, USA, UX

HbbTV Association appoints Service List Registry
Nov 14, 2024 – The HbbTV Association has appointed the Service List Registry to run the registry platform enabling HbbTV Application Discovery over Broadband.
News categories: Service List Registry, HbbTV Association, Dr William Cooper, Vincent Grivet, Apps, Big Data, Digital TV, Europe, HbbTV, UX, Worldwide

Bitmovin launches AI-powered contextual advertising
Nov 13, 2024 – Bitmovin has launched AI Contextual Advertising, combining the power of Bitmovin Playback and Bitmovin Encoding to provide personalized adverts based on the content audiences are viewing.
News categories: Bitmovin, Stefan Lederer, Advertising, Content Distribution, Digital TV, Media Player, Worldwide