Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Brightcove acquires Wicket Labs
Feb 2, 2022 – Brightcove (NASDAQ: BCOV) has acquired Wicket Labs. With the acquisition, Brightcove customers will have access to content and subscriber insights to make data-driven decisions to improve subscriber acquisition, conversions, engagement, and retention.
News categories: Brightcove, Wicket Labs, Namita Dhallan, Marty Roberts, Sylvia George, Big Data, Digital TV, MandA, Worldwide

NetRange provides IK World with STB app store and browser engine
Feb 2, 2022 – NetRange has announced a partnership with IK World to provide the OTT STB ODM with a combination of ACCESS's NetFront Browser BE and the NetRange Smart STB App Store on AOSP for markets including Latin America and SE Asia.
News categories: NetRange, IK World, Shinji Hoshino, Yi Hua Sheng, Advertising, Apps, China, Digital TV, Middleware, Set Top Box, Streaming

Roku launches advertising business in Mexico
Feb 2, 2022 – Roku (Nasdaq: ROKU) has announced the expansion of its advertising business to Mexico, allowing brands and content providers to reach consumers through ad-supported content on its TV streaming platform.
News categories: Roku, Mirjam Laux, Advertising, Digital TV, Mexico, Set Top Box, Smart TV, Streaming

Simulmedia launches cross-channel TV advertising platform
Feb 1, 2022 – Simulmedia has announced the launch of TV+, a platform for automated planning, buying, activation and measurement that guarantees full audience reach across ad-supported channels on both linear and connected TV in the U.S.
News categories: Simulmedia, Dave Morgan, Sam Bloom, Advertising, Digital TV, USA

Roku brings Nielsen audience guarantees to its ad buying platform
Feb 1, 2022 – Roku (Nasdaq: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
News categories: Roku, Nielsen, Louqman Parampath, Tyler DeNicola, Advertising, Digital TV, Streaming, USA

TheViewPoint starts full ad stack partnership with Zone·tv
Feb 1, 2022 – TheViewPoint has partnered with Zone·tv to provide it with ad management and optimization solutions. Zone·tv delivers dynamic self-learning TV channels that are personalized based on what a viewer watches.
News categories: TheViewPoint, Zone·tv, Keren Pass, Jeff Weber, Advertising, Big Data, Digital TV, Worldwide

LG Ads introduces suite of Guaranteed Outcome-based media offerings
Jan 26, 2022 – LG Ads Solutions has introduced a suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when they meet specified performance goals, independently validated using third-party data.
News categories: LG Ads, Raghu Kodige, Huw Griffiths, Keith Camoosa, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

European Parliament agrees Digital Services Act (DSA) proposal
Jan 20, 2022 – MEPs agreed a draft set of measures to tackle illegal content, to ensure platforms are held accountable for their algorithms, and improve content moderation. The text will be used as the mandate to negotiate with the French presidency of the Council, representing member states.
News categories: European Parliament, Advertising, Big Data, Content Distribution, Digital TV, EU, Streaming

VideoAI from CTS automates video content metadata generation
Jan 20, 2022 – Comcast Technology Solutions has launched its VideoAI service. VideoAI automatically analyzes video assets to identify and tag key onscreen moments, audio events, and more to support enhanced understanding of video content.
News categories: Comcast Technology Solutions, Bart Spriester, Fraser Stirling, Advertising, Big Data, Digital TV, Worldwide