Content Identification (ACR, watermarking) News

4C Insights integrates Inscape's Smart TV data
Jan 29, 2018 – 4C Insights has announced a deal to integrate automatic content recognition (ACR) from Inscape, the Smart TV data company. Through the partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform.
News categories: 4C Insights, Inscape, Anupam Gupta, Jodie McAfee, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Streaming, Worldwide

Samba TV unveils audience targeting platform at CES2018
Jan 8, 2018 – Samba TV has introduced a self-serve platform enabling advertisers to use Samba’s data for discovering and activating TV audiences programmatically. Interactive demonstrations of the platform are the focus of the company’s exhibit at CES.
News categories: Samba TV, Ashwin Navin, Emmanuel Marques, Advertising, Big Data, CES2023, Content Identification, USA

Verance Watermarking completes field trials on LG TVs
Jan 3, 2018 – Verance has announced that Verance Aspect, selected as a foundational component of the ATSC 3.0 transmission standard, has expanded to smart TV manufacturers with LG becoming the first to complete initial field tests.
News categories: Verance, LG, Nil Shah, Eric Anderson, ATSC 3, Content Identification, Digital TV, Smart TV, Terrestrial, USA

MediaTek SoCs first with Verance Watermarking for ATSC 3.0
Dec 19, 2017 – Verance has announced that MediaTek has become the first SoC provider to complete evaluation tests of Verance Aspect, selected by the Advanced Television Systems Committee as an essential component of the Next Gen TV transmission standard (ATSC 3.0).
News categories: Verance, MediaTek, Nil Shah, Eric Anderson, ATSC 3, CES2023, Content Identification, Digital TV, Semiconductor, Set Top Box, Smart TV, USA

Nielsen Marketing Cloud enhanced with Gracenote Smart TV data
Oct 31, 2017 – Nielsen (NYSE: NLSN) has announced that it will use Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP).
News categories: Nielsen, Kelly Abcarian, Damian Garbaccio, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Connekt and Ensequence to use Gracenote's Video Automatic Content Recognition
Sep 19, 2017 – Gracenote (NYSE: NLSN) has announced that it has inked deals with Connekt and Ensequence to use Gracenote’s Video Automatic Content Recognition (ACR) technology to bring new interactive capabilities to linear TV ads and other programming.
News categories: Gracenote, Connekt, Ensequence, Kelly Abcarian, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Worldwide

Verance Automatic Content Recognition recommended for ATSC 3.0 standard
Apr 6, 2015 – Verance has announced that the ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 Automatic Content Recognition (ACR) technology for the ATSC 3.0 next-generation DTT broadcasting standard.
News categories: Verance, Cox Media, Advanced Television Systems Committee, Nil Shah, Joe Winograd, Dave Siegler, Content Identification, Digital TV, Middleware, NABShow, Terrestrial, USA

LG Electronics selects Cognitive Networks to enable enhanced TV capabilities on Smart TVs
Aug 28, 2013 – Cognitive Networks, a provider of real-time data services that power Enhanced TV on Smart TVs, has announced that LG Electronics will be the first to integrate Cognitive Networks' real-time data service on its Smart TV platform.
News categories: LG Electronics, Cognitive Networks, Apps, Content Identification, Middleware, Smart TV

Civolution and Broadcom make Automatic Advertisement Recognition available for Set-top Boxes
Apr 9, 2013 – Civolution has announced the integration of its Automatic Content Recognition (ACR) technology with STB chipsets from Broadcom. ACR includes, for example, the automatic recognition of broadcast advertisements, thereby enabling companies to trigger synchronized and interactive calls-to-action on the TV screen.
News categories: Civolution, Broadcom, Content Identification, Digital TV, Middleware, NABShow, Semiconductor, Set Top Box