Digital TV Business, Technology and Market Research News

Broadpeak elevates mobile video streaming with Deutsche Telekom and Microsoft
Feb 26, 2024 – Broadpeak has joined forces with Microsoft and Deutsche Telekom, adding Quality on Demand (QoD) Network APIs to its BkS450 software to elevate video streaming experiences on mobile devices.
News categories: Broadpeak, Deutsche Telekom Global Carrier, Microsoft Azure, Guillaume Bichot, Noel Wirzius, Ross Ortega, Content Distribution, Digital TV, Mobile, MWC24, Worldwide

Accedo offers end-to-end XR solution for pay TV operators
Feb 26, 2024 – Accedo has announced the development of an end-to-end XR offering for Pay TV operators built on a Snapdragon-based reference platform for XR distributed computing designed by Qualcomm.
News categories: Accedo, Qualcomm, Michael Lantz, Sahil Bansal, Digital TV, Metaverse, MWC24, Streaming, Worldwide

ThinkAnalytics and Channel 4 renew partnership
Feb 26, 2024 – Channel 4 has renewed its deal with ThinkAnalytics to use ThinkAnalytics' viewer behavior insights and AI to personalise its streaming service, and marketing and CRM campaigns.
News categories: ThinkAnalytics, Channel 4, Marc Aldrich, David Cameron, Alex Wall, Advertising, Big Data, Digital TV, UK, UX

Kaon and AMT to distribute TiVo STBs in North America
Feb 23, 2024 – Kaon and AMT have announced a deal to distribute TiVo set-top boxes in North America, leveraging Kaon's innovative technology and AMT's robust distribution channels.
News categories: AMT, Kaon, TiVo, Tom McLaughlin, Young Kang, Cable TV, Digital TV, IPTV, North America, Set Top Box

Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories: Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA

PlayBox Neo playout selected by Orange TV in Florida
Feb 21, 2024 – Orange TV, the government access station of Orange County in Florida, has installed a new master and redundant playout system from PlayBox Neo.
News categories: PlayBox Neo, Orange County, Van Duke, Content Distribution, Digital TV, USA

U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

North America to lose another 10 million pay TV subscribers
Feb 23, 2024 – According to Digital TV Research, the number of pay TV subscribers in Canada and the U.S. will have fallen to 60 million in 2029, down from 111 million in 2015 and 60 million in 2023.
News categories: Digital TV Research, Simon Murray, Canada, Digital TV, Market Research, Subscribers, USA

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming