Digital TV Business, Technology and Market Research News

4Sales partners with ViewersLogic on TV attribution for Channel 4
Oct 4, 2022 – Channel 4 has announced a partnership with 4Sales and ViewersLogic to develop a platform which unlocks accurate results by measuring a consumer's journey to purchase, rather than just the media they consume.
News categories: Channel 4, ViewersLogic, Ewan Douglas, Hassan Khan, Advertising, Big Data, Digital TV, UK

Astro Malaysia goes live with Synamedia engagement analytics
Oct 5, 2022 – Synamedia has announced that Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
News categories: Synamedia, Astro Malaysia, Paul Segre, Euan Smith, Advertising, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, UX

Nielsen enables 'Always On' YouTube ad measurement
Oct 4, 2022 – Nielsen's 'always on' Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns, providing data needed to better understand reach, manage frequency and prove the efficacy of media buys across desktop, mobile and CTV.
News categories: Nielsen, Kim Gilberti, Advertising, Big Data, Digital TV, USA

Digicel launches OTT and IPTV services in the Caribbean with mediaClass
Sep 8, 2022 – Digicel and mediaClass have launched OTT TV and IPTV services in 17 countries across Digicel's Caribbean region. The service will use mediaClass' multi-tenant features, providing OTT and IPTV channels in territories across the region.
News categories: mediaClass, Digicel, Dr. Arjang Zadeh, Gyorgy Zsembery, Android TV, Caribbean, Content Distribution, Digital TV, IPTV, Streaming

Vodafone Portugal to acquire Nowo
Sep 30, 2022 – Vodafone Portugal has entered into an agreement with Llorca JVCO, shareholder of Másmóvil Ibercom, for the purchase of Cabonitel, owner of Nowo Communications, subject to the necessary regulatory approval.
News categories: Vodafone Portugal, Nowo Communications, Mário Vaz, Digital TV, IPTV, MandA, Portugal

Eurofins divests Digital Testing business
Sep 26, 2022 – Eurofins Scientific (EUFI.PA) has announced the signing of an agreement to divest its Digital Testing business to Stirling Square Capital Partners for €220m on a cash and debt free basis.
News categories: Eurofins, Stirling Square, Dr Gilles Martin, Digital TV, Private Equity, QoE, Worldwide

Smart Home device growth slows along with global economy, says IDC
Oct 3, 2022 – According to IDC, consumer buying continues to cool as macroeconomic issues persist. Smart home device shipments are expected to remain at 897.4 million with major categories such as smart speakers and TVs facing single digit declines.
News categories: IDC, Jitesh Ubrani, Adam Wright, Digital TV, Market Research, Smart Home, Worldwide

U.S. streamers now only spend 1 in 3 hours using traditional platforms
Sep 28, 2022 – Horowitz's latest report, tracking the evolution of the TV space, finds that streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, USA

ContentBay launches, bringing content licensing into the digital era
Oct 3, 2022 – ContentBay has launched its global entertainment database, providing a way to explore, analyse, compare, share, and trade content, simply and securely.
News categories: ContentBay, Oliver Skelton, Dr Holger Enßlin, Christian Unterseer, Mike Jackson, Big Data, Content Distribution, Digital TV, Worldwide