Digital TV Business, Technology and Market Research News

ACT Fibernet launches OTT aggregation platform, YuppTV Scope
Aug 25, 2022 – ACT Fibernet has launched an OTT aggregation service with YuppTV. YuppTV Scope is a single-subscription OTT streaming platform with an extensive bouquet of live TV channels, that removes the need to access and manage multiple apps.
News categories: YuppTV, ACT Fibernet, Uday Reddy, Ravi Karthik, Digital TV, India, Streaming

HbbTV releases version 2022-2 of HbbTV Conformance Test Suite
Aug 25, 2022 – The HbbTV Association has released a new version of the HbbTV Conformance Test Suite. The new version contains a total of 3,000 test cases, including a mixture of tests that have been approved for the first time, and tests that have been updated.
News categories: HbbTV Association, Vincent Grivet, Digital TV, Europe, HbbTV, QoE, Set Top Box, Smart TV, Worldwide

59% of U.S. adults watch video on non-TV devices daily
Aug 24, 2022 – Research from Leichtman Research Group (LRG) finds that 59% of adults in the U.S. watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – compared to 55% in 2020, 43% in 2017, and 18% in 2012.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

Video services far down 'Cut List' but still impacted by inflation
Aug 24, 2022 – One-fourth of U.S. households have downgraded or cancelled a subscription streaming video (SVOD) or pay-TV service due to the rising costs of consumer goods, services, and housing, according to Aluma Insights.
News categories: Aluma Insights, Michael Greeson, Digital TV, Market Research, USA

ANTHYM Technologies partners with Publica for advanced CTV advertising
Aug 24, 2022 – Publica (Nasdaq: IAS) has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms. Publica helps publishers deliver ad experiences via Server-Side Ad Insertion (SSAI).
News categories: Publica, ANTHYM Technologies, Advertising, Digital TV, Streaming, USA

Swedish households have more streaming subscriptions than ever
Aug 24, 2022 – Analysis by Mediavision shows that households in Sweden continue to pay for their streaming subscriptions and that the market is growing according to trend. This results in a record quarter for the paid streaming market.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

CTV fraudsters impersonate Smart refrigerators to falsify CTV traffic
Aug 24, 2022 – DoubleVerify (NYSE: DV) has announced that its DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra. The new variant spoofs IoT devices in an attempt to hide fraudulent behavior.
News categories: DoubleVerify, Roy Rosenfeld, Mark Zagorski, Advertising, Digital TV, Streaming, USA

Media Distillery EPG correction deployed by Vodafone Portugal
Aug 25, 2022 – Media Distillery has announced that Vodafone Portugal has deployed its EPG Correction Distillery. EPG Correction Distillery ensures real-time accurate start times for the most popular channels on the Vodafone IPTV/OTT service.
News categories: Media Distillery, Vodafone, Roland Sars, Digital TV, IBCShow, Portugal, Set Top Box, UX

Latin America SVOD revenues to grow to $8.54 billion by 2027
Aug 25, 2022 – According to Digital TV Research, Latin American SVOD revenues will reach $8.54 billion by 2027, up from $5.01 billion in 2021. Netflix will account for 41% of the 2027 total, down from 72% in 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming