Digital TV Business, Technology and Market Research News

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Blue Ant Media launches FAST offer on LG Channels in North America
Jun 13, 2022 – Blue Ant Media has announced that a suite of its FAST channels has launched on LG Channels in the U.S. and Canada. The launch builds on Blue Ant Media's momentum in the emerging free streaming space in North America and around the world.
News categories: Blue Ant Media, LG Channels, Jamie Schouela, Canada, Digital TV, Smart TV, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Samsung bring Xbox App to Smart TVs
Jun 10, 2022 – Samsung has announced that the Xbox App will be available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs to become the world’s first Smart TV platform to include the Xbox app on Smart TVs.
News categories: Samsung, Xbox, Won-Jin Lee, Phil Spencer, Apps, Digital TV, Gaming, Smart TV, Worldwide

Smart TV share in India’s TV market at record 89% in Q1 2022
Jun 7, 2022 – The Smart TV share in India's overall TV market grew 33% YoY in Q1 2022 to reach its highest ever at 89%, according to Counterpoint. Xiaomi led the smart TV market during the quarter with a 14.3% share, followed by Samsung at 13.1%.
News categories: Counterpoint, Digital TV, India, Market Research, Smart TV

PA TV Metadata expands partnership with Together TV
Jun 8, 2022 – PA TV Metadata has teamed up with Together TV to power its free-to-use streaming platform. PA TV Metadata already supports Together TV's linear channel offering with its EPG metadata, providing EPG management and distribution, image management and more.
News categories: PA TV Metadata, Together TV, Charissa Johnson, Alexander Kann, Big Data, Digital TV, UK, UX

Pluto TV to launch with Corus in Canada this fall
Jun 8, 2022 – Corus (TSX: CJR.B) and Paramount (NASDAQ: PARA, PARAA) have announced that Pluto TV will launch in Canada this fall. Corus will be the ad representative for what is positioned to become one of the largest FAST services in the country.
News categories: Corus, Pluto TV, Paramount, Greg McLelland, Olivier Jollet, Advertising, Apps, Canada, Digital TV, Streaming

NEXTGEN TV broadcasting begins in Fresno-Visalia
Jun 9, 2022 – Television stations serving the Fresno-Visalia market have begun broadcasting with NEXTGEN TV. The launch includes KGPE, KMPH-TV, KSEE, KNSO and KFRE-TV. BitPath led the planning process and coordinated efforts across the five stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Bloomberg linear channels available on ZEASN-powered Smart TVs
Jun 9, 2022 – ZEASN has announced a partnership with Bloomberg. The deal encompasses the launch of the linear streaming channels Bloomberg Television and Bloomberg Quicktake on WhaleLive in Europe, the Middle East, Africa, and other territories.
News categories: ZEASN, Bloomberg, Winson Chen, Soo Kan, Content Distribution, Digital TV, Europe, Middle-East, Smart TV, Streaming