Digital TV Business, Technology and Market Research News

Samba TV powers CTV audience targeting at MediaSquare in France
Apr 6, 2022 – Samba TV has announced a partnership with MediaSquare to provide advertising retargeting and targeting for OTT viewers and gamers in France. With a panel of nearly 1M households, Samba TV is the largest provider of CTV data analytics in France.
News categories: Samba TV, MediaSquare, David Barker, Erwan Le Page, Advertising, Big Data, Digital TV, France, Gaming, Streaming

HbbTV releases HbbTV Conformance Test Suite v2022-1
Apr 6, 2022 – The HbbTV Association has released a new version of the HbbTV Conformance Test Suite - v2022-1. The release contains 3,002 test cases in total, and includes an increase of 101 approved test cases since the v2021-3 release.
News categories: HbbTV Association, Vincent Grivet, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

TiVo Stream 4K integrates YouTube TV
Apr 5, 2022 – TiVo (Nasdaq: XPER) has announced that its streaming product – TiVo Stream 4K and TiVo Stream OS – has expanded its Live TV offering through an integration with YouTube TV. YouTube TV provides access to 85+ Channels of Live Sports, Entertainment, News and more.
News categories: TiVo, YouTube TV, Ben Maughan, Digital TV, Set Top Box, Streaming, USA

Redge Media service delivery platform chosen by Poland's TVP
Apr 5, 2022 – TVP, Poland's national broadcaster, has chosen Redge Media's service delivery platform (SDP). The SDP consists of a digital asset manager, content management system and an integrated e-commerce, analytics and CRM module.
News categories: Redge Media, TVP, Przemysław Frasunek, Marcin Klepacki, Content Distribution, Digital TV, Poland, Streaming

VBox releases ATSC 3.0 Testbed version 2.5
Apr 5, 2022 – VBox Communications has announced the availability of Version 2.5 of its ATSC 3.0 Testbed platform – offering an array of new features and enhanced functionality for the NextGenTV product development community.
News categories: VBox Communications, Jonathan Rind, ATSC 3, Digital TV, NABShow, USA

Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories: LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide

SES increases reach to 366 million TV homes worldwide
Apr 5, 2022 – SES has announced the results of its annual Satellite Monitor market research. SES now delivers almost 8,400 TV channels to a total of 366 million TV homes worldwide, an increase of five million homes over the previous year.
News categories: SES S.A, Deepak Mathur, Digital TV, Market Research, Satellite, Worldwide

VIDAA and SeaChange partner on ad insertion for VIDAA tv
Apr 4, 2022 – VIDAA USA and SeaChange International (NASDAQ: SEAC) have partnered to jointly develop a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally.
News categories: SeaChange, VIDAA, Chris Klimmer, Guy Edri, Advertising, Content Distribution, Digital TV, Smart TV, Streaming, Worldwide

Orange Belgium to deploy Android TV STBs from CommScope
Apr 5, 2022 – CommScope has partnered with Orange Belgium to provide its subscribers with set top boxes powered by Android TV. The 4K UHD decoder provides access to streaming apps, cloud recording, and has Chromecast built in.
News categories: CommScope, Orange, Phil Cardy, Thomas Parvais, Android TV, Belgium, Digital TV, IPTV, Set Top Box