Digital TV Business, Technology and Market Research News

TV content and short-form video both important for Gen Z
Mar 2, 2022 – According to a Horowitz Research study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content. Gen Z split their viewing time rather evenly between long-form and short-form content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA

China pay TV market to remain stagnant between 2021 and 2026
Mar 2, 2022 – According to GlobalData, Pay TV services revenue in China is expected to grow at a CAGR of 0.6% from $35.1bn in 2021 to $36.2bn in 2026, due to a steady decline in cable TV subscriptions and a drop in average revenue per subscription.
News categories: GlobalData, Hrushikesh Mahananda, Cable TV, China, Digital TV, IPTV, Market Research

SpringServe powering video advertising on SXSW TV apps
Mar 2, 2022 – SpringServe has announced a collaboration with SXSW to power inventory on their VOD content, both online and on the SXSW TV apps. SpringServe’s technology helps publishers streamline their monetization to capture the full value of their inventory.
News categories: SpringServe, SXSW, Joe Hirsch, Justin Bankston, Advertising, Apps, Digital TV, Streaming, Worldwide

Ikast.io partners with NPAW for video analytics data
Feb 24, 2022 – Blockchain-based rights-tracking platform, Ikast.io, has chosen NPAW as its video analytics partner. With NPAW's technology, Ikast.io can get data directly from the video player for analysis across all kinds of distribution and monetization business models.
News categories: NPAW, Ikast.io, Ferran G. Vilaró, Cédric Monnier, Big Data, Content Protection, Digital TV, Media Player, Streaming, Worldwide

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories: Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide

MwareTV to demonstrate content delivery solution at Andina Link
Mar 1, 2022 – MwareTV is to exhibit at Andina Link (8–10 March) in Columbia, the trade fair in Latin America for TV and telecoms technology. MwareTV's presence follows on from two major wins in the region: at MultTV and ISTV in Brazil.
News categories: MwareTV, ISTV, Sander Kerstens, Brazil, Content Distribution, Digital TV, Streaming

fuboTV closed 2021 with 1.13 million subscribers
Feb 23, 2022 – fuboTV (NYSE: FUBO) has announced results for the period ended December 31, 2021. The company closed with 1.13 million total paid subscribers, up 106% from the prior year. fuboTV added 185,000 net subscribers in the fourth quarter.
News categories: fuboTV, Digital TV, Results, Streaming, Subscribers, USA

TOD unveils streaming platform for the MENA region
Mar 1, 2022 – TOD, a subscription-based OTT service, has been unveiled to audiences across the MENA region. The streaming platform exclusively hosts beIN SPORTS' sports programming and is available on multiple platforms across web, Android, and iOS devices.
News categories: TOD, Digital TV, Middle-East, Streaming