Smart TV (Connected TV, Integrated Digital Television, IDTV) News

CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories: CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA

TRAI releases recommendations in support of local TV equipment manufacturing
Mar 31, 2023 – The Telecom Regulatory Authority of India (TRAI) has issued recommendations on promoting local manufacturing in the TV broadcasting sector aiming to support indigenous equipment production.
News categories: Telecom Regulatory Authority of India, Digital TV, India, Regulation, Set Top Box, Smart TV

yes selects Synamedia and 3SS for smart TV user experience
Mar 30, 2023 – yes (TASE: BEZQ) is deploying a smart TV UX for its yes+ premium streaming service powered by Synamedia. yes has also released a range of yes+ smart TV apps developed by 3SS, in partnership with Synamedia.
News categories: Synamedia, 3SS, 'yes', Dr. Tzvi Gerstl, Kai-Christian Borchers, Itzhak Elyakim, Apps, Digital TV, Israel, Smart TV, Streaming, UX

MarketCast partners with VIZIO to measure ad performance
Mar 23, 2023 – MarketCast has partnered with Inscape to determine whether ads are recalled accurately, are connected with the right brand, and influence the purchase of the advertiser's products and services.
News categories: MarketCast, VIZIO, John Batter, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

New products and more countries for Amazon-built TV range
Mar 22, 2023 – As the number of Fire TV devices sold passes 200 million globally, Amazon (NASDAQ: AMZN) has announced the expansion of its Amazon-built TV series and their availability in more countries.
News categories: Amazon, Daniel Rausch, Digital TV, Germany, Mexico, Smart TV, TV OS, UK, USA, Worldwide

VIZIO selects Whip Media for WatchFree+ ad revenue reporting
Mar 21, 2023 – VIZIO (NYSE: VZIO) has selected Whip Media to help manage ad revenue reporting for WatchFree+, its FAST service. VIZIO will use Whip Media's platform to calculate ad revenue royalties for its content partners.
News categories: Whip Media, VIZIO, Vince Muscarella, Adam Townsend, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

HbbTV releases new version of core specification
Mar 14, 2023 – The HbbTV Association has published version 2.0.4 of its core specification. The three main highlights of the new version are voice assistant support, accessibility features and DVB-I integration.
News categories: HbbTV Association, Vincent Grivet, Jon Piesing, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Roku and Best Buy announce advertising and retail relationship
Mar 10, 2023 – Best Buy (NYSE:BBY) is partnering with Roku (Nasdaq:ROKU) to provide its first-party data for targeting and measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.
News categories: Roku, Best Buy, Julian Mintz, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Roku announces retail availability of own-branded TVs
Mar 9, 2023 – Roku (Nasdaq: ROKU) has announced the features and availability of its new Roku Select and Plus Series TVs, the first ever to be both designed and made by Roku.
News categories: Roku, Mustafa Ozgen, Digital TV, Smart TV, USA