Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Growth in Connected TV penetration slows in the U.S.
Sep 8, 2021 – According to TDG, the diffusion of internet-connected TVs (CTVs) in the U.S is slowing. At the same time, however, CTVs are reaching beyond the living room and master bedroom to other rooms of the home.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Amazon-built TVs launched in the U.S.
Sep 9, 2021 – Amazon (NASDAQ: AMZN) has announced a new lineup of Fire TV devices with its first-ever Amazon-built smart TVs, the Amazon Fire TV Omni Series and 4-Series smart TVs, and the all-new Fire TV Stick 4K Max.
News categories: Amazon, Daniel Rausch, Digital TV, Set Top Box, Smart TV, Streaming, USA

fuboTV available on VIZIO SmartCast TVs
Sep 9, 2021 – fuboTV (NYSE: FUBO) is now available on the VIZIO (NYSE: VZIO) SmartCast platform. With fuboTV, SmartCast users can enjoy more than 100 channels streaming live sporting events plus news and entertainment content.
News categories: VIZIO, fuboTV, Katherine Pond, Len Landi, Apps, Digital TV, Smart TV, Streaming, USA

LG Ads introduces River OS personalized Smart TV platform
Sep 9, 2021 – LG Ads Solutions has introduced a smart TV operating system, called River OS. River OS is built for personalization, seamless navigation across apps, devices, and services, and advanced voice-controlled TV features.
News categories: LG Ads, John Gee, Advertising, Digital TV, India, Middleware, Smart TV

NetRange provides customisable Smart TV app portal for KTC
Sep 8, 2021 – NetRange has announced that it has renewed its partnership with KTC to provide KTC customers with a customisable Smart TV app portal offering for individual markets through the NetRange Smart TV App Store.
News categories: NetRange, KTC, Michi Uematsu, Lawsen Rao, Apps, China, Digital TV, Smart TV, UX, Worldwide

The Trade Desk collaborates with Samsung Ads in India
Sep 8, 2021 – The Trade Desk (NASDAQ: TTD) has announced a collaboration with Samsung Ads in India. Through The Trade Desk’s platform, Indian marketers will have access to CTV inventory on Samsung TV Plus.
News categories: The Trade Desk, Samsung, Tejinder Gill, Prabhvir Sahmey, Advertising, Digital TV, India, Smart TV, Streaming

coocaa introduces Coolita OS Smart TV operating system
Sep 1, 2021 – coocaa has launched Coolita OS, the brand's self-developed smart TV operating system (OS). Initially available in SE Asian markets, the OS delivers a lighter, smoother, and more convenient user experience.
News categories: coocaa, Raul Hua, Digital TV, India, Indonesia, Middleware, Smart TV, Thailand, Vietnam

HBO Max app now available on VIZIO SmartCast TVs
Sep 1, 2021 – VIZIO (NYSE: VZIO) and WarnerMedia have announced that the HBO Max app is now available on VIZIO SmartCast, giving SmartCast viewers in the U.S. access to the HBO Max app directly on their VIZIO SmartCast TVs.
News categories: VIZIO, WarnerMedia, Mike O’Donnell, Jennifer Mirgorod, Apps, Digital TV, Smart TV, Streaming, USA

HbbTV Conformance Test Suite version 2021-2 released
Aug 31, 2021 – The HbbTV Association has published a new version of the HbbTV Conformance Test Suite. The v2021-2 release includes new tests developed for Targeted Advertising (HbbTV-TA) and HbbTV specification v2.0.3.
News categories: HbbTV Association, Vincent Grivet, Advertising, Broadcast, Digital TV, Europe, HbbTV, Smart TV, Worldwide