Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

TiVo chooses SpotX for monetization of CTV ad inventory
Dec 11, 2019 – TiVo (NASDAQ: TIVO) has announced a partnership with SpotX to power the monetization of TiVo+ and TiVo's connected TV (CTV) ad inventory. As TiVo's supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize the inventory.
News categories: SpotX, TiVo, Geoff Spence, Walt Horstman, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

SiTune introduces TV tuner for mobile ATSC 3.0 and 5G Broadcast
Dec 11, 2019 – SiTune has announced the release of an ultra-low power mobile TV tuner. The tuner, targeted at mobile handhelds including smartphones, tablets, and USB dongles, enables viewing of terrestrial digital TV content via a low power RF solution.
News categories: SiTune, Marzieh Veyseh, 5G, ATSC 3, Digital TV, Mobile, Semiconductor, Worldwide

COSMOTE TV launches OTT service in Greece
Dec 11, 2019 – COSMOTE TV’s OTT service is now commercially available in Greece. With the new service, subscribers have access to COSMOTE TV's premium content with personalized recommendations based on their preferences and habits.
News categories: COSMOTE, Android TV, Digital TV, Greece, Set Top Box, Streaming

VIZIO launches Direct Advertising business
Dec 10, 2019 – VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
News categories: VIZIO, William Wang, Mike O'Donnell, Advertising, Digital TV, Smart TV, Streaming, USA

US media players get on AVOD bandwagon as market revenue soars
Dec 10, 2019 – AVOD service providers in the U.S. are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. These huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit.
News categories: IHS Markit, Sarah Henschel, Kia Ling Teoh, Digital TV, Market Research, Streaming, USA

Tru Optik partners with JamLoop for audience targeting on OTT/CTV
Dec 10, 2019 – Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.
News categories: Tru Optik, JamLoop, Frans Vermeulen, Leif Welch, Mark Gray, Advertising, Big Data, Digital TV, Streaming, USA

Hotstar releases India Watch Report 2019
Dec 10, 2019 – Hotstar has released India Watch Report 2019. Based on Hotstar’s pan-India consumer base, the report presents insights on how evolving content preferences, progressive gender shifts, and increasing accessibility continue to shape the modern Indian digital consumer.
News categories: Hotstar, Digital TV, India, Market Research, Streaming

Juniper Research makes Top Ten Tech Predictions for 2020
Dec 10, 2019 – Juniper Research has created a list of its top 10 technology predictions for 2020. The company expects 5G connectivity to begin to replace costly rollouts of fibre in remote areas and OTT TV services to launch functional advertising attribution systems.
News categories: Juniper Research, 5G, Market Research, Streaming, Worldwide

Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories: Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, Streaming, USA, Worldwide