Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News
Limited reach of Apple TV+ and Disney+ hinders services’ adoption
Oct 10, 2019 – With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.
News categories:
IHS Markit, Fateha Begum, Digital TV, Market Research, Streaming, USA
Tru Optik to launch free tool to support TV privacy
Oct 10, 2019 – Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.
News categories:
Tru Optik, Andre Swanston, Jonathan Bokor, Matt Spiegel, Advertising, Digital TV, Streaming, USA, Worldwide
Australia's Network 10 and You.i announce app partnership
Oct 10, 2019 – Network 10 has announced a partnership with You.i TV for its broadcast video on-demand app, 10 Play. The plan is to standardise the 10 Play app user experience across video streaming platforms and unlock new ad formats, beyond pre and mid-roll ads.
News categories:
Network 10, You.i TV, Liz Baldwin, Rod Prosser, Jason Flick, Advertising, Apps, Australia, Digital TV, Streaming
Mirriad announces in-video ad partnership with Tencent
Oct 10, 2019 – Mirriad has announced an agreement with Tencent. The partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
News categories:
Mirriad, Tencent, Stephan Beringer, Advertising, Big Data, China, Digital TV, Streaming
Liberty LA to acquire AT&T's operations in Puerto Rico & the U.S. Virgin Islands
Oct 9, 2019 – Liberty Latin America (NASDAQ:LILA and LILAK, OTC Link:LILAB) has announced that it has entered into a definitive agreement to acquire AT&T's wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands in an all-cash transaction.
News categories:
Liberty Latin America, AT&T, Balan Nair, Jose J. Davila, Caribbean, MandA, Mobile, Puerto Rico
Scripps connects local advertisers to premium audiences through OTT video
Oct 7, 2019 – The E.W. Scripps Company (NASDAQ: SSP) has introduced Scripps Octane – a tool for advertisers to reach audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.
News categories:
Scripps, Missy Evenson, Advertising, Digital TV, Streaming, USA
TVSquared and Extreme Reach partner on attribution on video platforms
Oct 7, 2019 – TVSquared has partnered with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The integration tags every single ad, delivering massive simplification for advertisers.
News categories:
TVSquared, Extreme Reach, Jo Kinsella, James Shears, Mary Rykaczewski, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Dish TV India to launch hybrid set-top box with Amazon Prime Video
Oct 7, 2019 – Dish TV India has collaborated with Amazon Prime Video to offer Prime Video app to its Dish TV and d2h subscribers on its soon-to-be-launched hybrid set-top box. Through the deal, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV.
News categories:
Dish TV India, Prime Video, Anil Dua, Gaurav Gandhi, Apps, Digital TV, India, Set Top Box, Streaming
SonyLIV to be available on CloudWalker Smart TVs in India
Oct 4, 2019 – SonyLIV has tied up with CloudWalker to offer its content library on the latter's Smart TV devices. Starting October 2019, content from the repertoire of SonyLIV will be available on a range of CloudWalker Smart TVs redefining big screen entertainment for Indian families.
News categories:
SonyLIV, CloudWalker, Uday Sodhi, Jagdish Rajpurohit, Apps, Digital TV, India, Smart TV, Streaming
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