Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News
4C adds video inventory from FreeWheel, SpotX and Telaria
Oct 2, 2018 – 4C has announced new video integrations with FreeWheel, SpotX, and Telaria. The integrations will make video advertising inventory from streaming services and content providers available within the Scope by 4C platform.
News categories:
4C Insights, FreeWheel, SpotX, Telaria, Lance Neuhauser, Neil Smith, Mike Shehan, Mark Zagorski, Advertising, Digital TV, Streaming, USA
Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories:
SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, Streaming, USA
Amazon Prime, HBO and Now TV face decreasing audiences
Oct 1, 2018 – A consumer survey from Juniper Research has found that increased churn rates are being faced by video streaming services such as Amazon Prime and HBO Now in key markets such as the UK and the US. Contrastingly, Netflix outperformed its rivals.
News categories:
Juniper Research, Lauren Foye, China, Digital TV, Market Research, Streaming, UK, USA
Global TV subscriptions to grow by 505 million
Oct 1, 2018 – According to Digital TV Research, global pay TV and SVOD subscriptions will reach 1,877 million by 2023. SVOD subscriptions will more than double between 2017 and 2023, but traditional pay TV will only add 94 million subscribers.
News categories:
Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Subscribers, Worldwide
iQIYI, Baidu and BGCTV launch Gehua Little Fruit Set Top Box
Sep 28, 2018 – iQIYI has announced the launch of the Gehua Little Fruit Set Top Box, developed in partnership with Baidu (NASDAQ: BIDU) and Beijing Gehua CATV Network (SSE: 600037). The AI-integrated TV box combines iQIYI's VOD content with BGCTV's cable TV services.
News categories:
iQIYI, Baidu, Beijing Gehua CATV, Duan Youqiao, Ge Xingfei, Lu Dongtao, Cable TV, China, Digital TV, Set Top Box, Streaming
AudienceProject launches first individually-based addressable TV measurement
Sep 27, 2018 – AudienceProject is launching an Addressable TV measurement solution, based on individual data rather than modelled data. The solution enables true cross-device campaign evaluation at an individual level on connected devices.
News categories:
AudienceProject, Finecast, Martyn Bentley, Rich Astley, Advertising, Big Data, Digital TV, Mobile, Streaming
Innovid launches video ad creation tool for connected TV
Sep 27, 2018 – Innovid has announced the launch of OTT Composer, an advertising tool that enables users to design interactive ads for Connected TV and scale dynamic creative across video everywhere. The product enables users to build an interactive video once and have it work across all OTT devices and channels.
News categories:
Innovid, Tal Chalozin, Peter Naylor, Vikrant Mathur, Advertising, Digital TV, Streaming, USA
TiVo introduces TiVo BOLT OTA 4K hybrid DTT DVR
Sep 27, 2018 – TiVo (NASDAQ: TIVO) has introduced TiVo BOLT OTA for antenna, a 4K Ultra High Definition (UHD) capable set-top box designed to work with an HD antenna, and equipped with an on-screen user experience that looks and feels like a high-end cable box.
News categories:
TiVo Corp, Ted Malone, Digital TV, DVR, Streaming, Terrestrial, USA
BC Partners to acquire majority ownership of United Group
Sep 27, 2018 – BC Partners has announced that it will acquire majority ownership of United Group from KKR, with KKR retaining a minority stake. United Group is the leading media and communication services provider across South East Europe
News categories:
BC Partners, KKR, United Group, Nikos Stathopoulos, Jean-Pierre Saad, Bosnia and Herzegovina, Cable TV, Croatia, Digital TV, Macedonia, MandA, Montenegro, Serbia, Slovenia, Streaming
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