Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

East Asia leading the world in subscription bundling
Oct 2, 2024 – More than a third of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers, according to a survey from Bango of subscribers in Japan, Korea and Taiwan.
News categories: Bango, Andy Suzuki, Digital TV, Japan, Korea, Market Research, Streaming, Taiwan

N. American consumers pulling back on entertainment spending
Oct 1, 2024 – TiVo (NYSE: XPER) has found in its Q2 2024 Video Trends Report that consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current offerings.
News categories: TiVo, Scott Maddux, Advertising, Digital TV, Market Research, North America, Streaming

Livepeer Studio can reduce the cost of real-time streaming by 74%
Sep 23, 2024 – Livepeer Studio has released a report by Caretta Research revealing how video companies can reduce the cost of interactive live streaming (ILS) by 74% through distributed streaming infrastructure.
News categories: Livepeer Studio, Caretta Research, Eric Tang, Ed Barton, Bill Ottman, Digital TV, Market Research, Streaming, Worldwide

Wurl report finds CTV engagement growing
Sep 18, 2024 – Wurl has published The CTV Trends Report 2024, a study that looks at shifts across both the content and ad experience on connected TV, with metrics on sessions, ad load, and viewership.
News categories: Wurl, Ron Gutman, Advertising, Digital TV, Market Research, Streaming, USA

Pay TV subscriptions in Portugal up 1.9% YoY in 2Q 2024
Sep 17, 2024 – According to Anacom, at the end of Q2 2024, there were 4.6 million pay TV subscribers in Portugal, up 86,000 year-on-year. The growth rate was the lowest (+1.9%) since the end of 2013.
News categories: Anacom, Cable TV, Digital TV, Fibre, IPTV, Portugal, Satellite, Subscribers

DEGI and BB Media deliver APAC entertainment insights
Sep 17, 2024 – DEGI: The Digital Entertainment Group International (DEGI), with BB Media, has released an overview of the APAC digital entertainment landscape for DEGI members.
News categories: DEGI, BB Media, Liz Bales, Laura Ghisiglieri, Asia, Digital TV, Market Research, Streaming

Ad tiers bring unexpected perception boost to SVOD providers
Sep 18, 2024 – ScreenThink has announced findings from its research on the impact of advertising tiers on SVOD services, revealing that the introduction of ad tiers has had a positive effect on streaming brands.
News categories: MTM, Philippe Epailly, Advertising, Digital TV, Market Research, Streaming, UK

Mixed and extended reality headset shipments to grow strongly to 2028
Sep 16, 2024 – According to IDC, the decline in global shipments of AR/VR headsets continued during Q2 2024 as volumes contracted 28.1% YoY to 1.1 million units. Strong growth is expected to return in 2025.
News categories: IDC, Jitesh Ubrani, Digital TV, Hardware, Market Research, Metaverse

Roku dominates connected TV advertising market
Sep 13, 2024 – According to Omdia, the connected TV (CTV) advertising market is set to grow from $6.65 billion in 2024 to $13.5 billion by 2029, with Roku expected to lead the expansion.
News categories: Omdia, Maria Rua Aguete, Advertising, Digital TV, IBCShow, Market Research, Smart TV, Streaming, Worldwide