Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Europeans now spend almost €700 on subscriptions every year
Jun 12, 2024 – According to a survey from Bango, European subscribers are now spending an average of €696 on subscription apps and services every year — on top of standard bills such as TV, phone, and internet.
News categories: Bango, Paul Larbey, Digital TV, Europe, Market Research, Streaming

CTV advertising in Europe up 23.5% in 2023
Jun 12, 2024 – IAB Europe has released its AdEx Benchmark Report covering advertising expenditure in Europe. The report shows that CTV advertising in Europe grew by 23.5% in 2023.
News categories: IAB Europe, Dr Daniel Knapp, Townsend Feehan, Advertising, Digital TV, Europe, Market Research

DTS report finds US in-vehicle video and gaming growing rapidly
Jun 12, 2024 – A report released by DTS (NYSE: XPER) examines consumption of entertainment in the car based on findings from surveys on how U.S. consumers listen to audio, watch video and play games in-vehicle.
News categories: Xperi Inc, DTS, Jeff Jury, Automotive, Digital TV, Gaming, Market Research, Streaming, USA

Xumo releases 2024 FAST Market Update report
Jun 4, 2024 – Xumo has released a report on the U.S. FAST market, covering topics such as who is watching, when and how much they watch, why they watch, and how FAST viewing compares to other forms of entertainment.
News categories: Xumo, FASTMaster, Stefan Van Engen, Gavin Bridge, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Barb releases Q1 2024 SVOD data from its Establishment Survey
Jun 3, 2024 – Barb has released data from its Establishment Survey showing that 19.5m UK homes (67.9%) had access to an SVOD service in Q1 2024, an increase from 18.8m UK homes (65.4%) in Q4 2023.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

WSTS adjusts Spring 2024 semiconductor forecast upwards
Jun 4, 2024 – The WSTS has released its Spring 2024 forecast for the global semiconductor market, adjusting its forecast for the market upwards to project 16.0% growth compared to the previous year.
News categories: WSTS, Market Research, Semiconductor, Worldwide

Prime Video has lowest churn rate in North America at 8%
Jun 30, 2024 – Parks Associates has updated its Streaming Video Tracker. Data from the quarterly survey of 8,000 North American internet households shows that Prime Video has the lowest churn rate at 8%.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, North America, Streaming

Broadband equipment spending reaches two-year low
May 30, 2024 – According to Dell'Oro, global Broadband Access equipment revenue decreased to $4.1bn in 1Q 2024, down 12% YoY, with North American providers reducing their spending by 25% YoY.
News categories: Dell'Oro, Jeff Heynen, Broadband, Market Research, USA, Worldwide

Streaming takes centre stage in Germany
Jun 3, 2024 – Nielsen has released a study on media consumption in Germany looking at trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.
News categories: Nielsen, Fernando Reimann, Digital TV, Germany, Market Research, Streaming, TV Services