Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

BB Media & DEG International publish International Digital Entertainment report
Jun 27, 2023 – BB Media has partnered with DEG International to publish a report that outlines the Media and Entertainment industry’s evolution, penetration and value in different markets across the world.
News categories: BB Media, DEG International, Tom Gennari, Joe Braman, Digital TV, Market Research, Streaming, Worldwide

Global entertainment and media industry to hit $2.8 trillion in 2027
Jun 27, 2023 – According to PwC, global entertainment & media (E&M) industry revenue rose 5.4% in 2022 to US$2.32 trillion – a sharp deceleration from the post-COVID 10.6% growth rate of 2021.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Worldwide

June 2023 edition of Ericsson Mobility Report released
Jun 21, 2023 – Despite geopolitical challenges and macroeconomic slowdown in some markets, CSPs worldwide are continuing to invest in 5G, the latest edition of the Ericsson (NASDAQ: ERIC) Mobility Report shows.
News categories: Ericsson, Fredrik Jejdling, 5G, Broadband, Digital TV, Market Research, Mobile, Worldwide

Malaysia SVOD household penetration to reach 41% in 2027
Jun 21, 2023 – According to GlobalData, household penetration of SVOD services in Malaysia is expected to grow from 22% in 2022 to 41% in 2027, driven by the increasing consumer preference for the platforms.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

Pixalate introduces Samsung Connected TV Trends Report
Jun 21, 2023 – Pixalate has released its Samsung Connected TV Trends Report Q1 2023, analyzing Samsung Smart TV's position in the open programmatic advertising market.
News categories: Pixalate, Samsung, Apps, Digital TV, Market Research, Smart TV, Streaming, Worldwide

FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide

Australia SVOD service revenue to grow at 8.2% CAGR over 2022-2027
Jun 20, 2023 – According to GlobalData, SVOD revenue in Australia is expected to increase from $1.9bn in 2022 to $2.8bn in 2027, driven by healthy growth in subscriptions, and a steady rise in ARPU.
News categories: GlobalData, Australia, Digital TV, Market Research, Streaming

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

Unique CTV users in APAC more than double between 2021 and 2022
Jun 13, 2023 – Amagi has found that the number of unique connected TV (CTV) users in the Asia-Pacific (APAC) region increased by 247% from the fourth quarter of 2021 to the fourth quarter of 2022.
News categories: Amagi, Baskar Subramanian, Asia, Digital TV, Market Research, Streaming