North America Digital TV News

TiVo launches suite of advertising solutions for linear TV and streaming
Feb 28, 2022 – TiVo has announced the launch of TiVo Xtend, a suite of end-to-end advertising solutions that bridge the gap between linear and streaming, allowing advertisers to understand how audiences are engaging with their TV campaigns.
News categories: TiVo, Walt Horstman, Advertising, Big Data, Digital TV, DVR, USA

VideoAmp cross-platform measurement adds Comcast data
Feb 24, 2022 – VideoAmp will incorporate aggregated viewership data from Comcast's footprint into its measurement, bringing more stability and reliability to its local, national and cross-platform audience ratings and impression measurement.
News categories: VideoAmp, Comcast Advertising, Ross McCray, Marcien Jenckes, Advertising, Big Data, Digital TV, USA

vMVPD subscribers in the U.S. represent 11% of TV households
Feb 22, 2022 – Research from Omdia has found that, at the end of 2021, there were 13.6 million virtual pay-TV subscriptions in the U.S., representing approximately 11% of TV households. Traditional pay TV subscriptions saw a 7% decline.
News categories: Omdia, Sarah Henschel, Max Signorelli, Digital TV, Market Research, Streaming, USA

AMC, Discovery, TelevisaUnivision, WarnerMedia go with Canoe for addressable TV advertising
Feb 23, 2022 – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia have each teamed up with Canoe Ventures for addressable TV advertising. Canoe will provide enablement and campaign assurance across its national addressable TV advertising footprint.
News categories: Canoe Ventures, AMC Networks, Discovery, Inc, TelevisaUnivision, WarnerMedia, Joel Hassell, Evan Adlman, Steve Silvestri, Seema Patel, JP Colaco, Advertising, Big Data, Digital TV, USA

DISH Network pay TV subscribers down 273,000 in 4Q 2021
Feb 24, 2022 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending December 31, 2021. Net pay-TV subscribers decreased approximately 273,000 in quarter to close at 8.22 million DISH TV and 2.49 million SLING TV subscribers.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories: Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking

Atlanta DTH announces ATSC 3.0 Gateway TV receiver
Feb 22, 2022 – Atlanta DTH has announced the addition of a dual tuner ATSC 3.0 Gateway to its product portfolio. The box allows free-to-air television programs to be viewed on a smart TV receiver. The box has built-in Wi-Fi for viewing on second screen devices.
News categories: Atlanta DTH, ATSC 3, Digital TV, NABShow, Set Top Box, USA

Altice USA residential video RGUs down 71,000 in 4Q 2021
Feb 16, 2022 – Altice USA (NYSE: ATUS) has reported results for the fourth quarter and full year ended December 31, 2021. Altice finished with 2,732,300 residential video RGUs, down 71,000 in the quarter, compared to a loss of 74,000 in Q4 2020.
News categories: Altice USA, Cable TV, Digital TV, Fibre, Results, Subscribers, USA