North America Digital TV News

HBO Max available on Amazon Fire TV and Fire tablets
Nov 16, 2020 – WarnerMedia has announced that HBO Max will begin rolling out on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets on Tuesday, November 17. HBO Max is WarnerMedia’s D2C streaming offering.
News categories: WarnerMedia, Amazon, HBO Max, Tony Goncalves, Marc Whitten, Apps, Digital TV, Set Top Box, Smart TV, Streaming, Tablet, USA

TVision data enables person-level ad measurement
Nov 16, 2020 – TVision has announced Advanced Audience Projections. TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp and iSpot are already using the data to go beyond household data to person-level measurement.
News categories: TVision, Yan Liu, Kevin Whitcher, Jason Burke, Jonathan Steuer, Robert Bareuther, Advertising, Big Data, Digital TV, USA

Pixalate releases Q3 2020 Connected TV/OTT: Ad Supply Trends Report
Nov 16, 2020 – Pixalate has released the Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report. The report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA

Tubi now available on Xbox Series X|S
Nov 12, 2020 – Tubi is now available on the just launched Xbox Series X|S. Xbox users can enjoy Tubi's library of over 26,000 movies and TV shows. In addition, Tubi will soon offer Xbox users more than 25 live streaming channels.
News categories: Tubi, Andrea Clarke-Hall, Digital TV, Gaming, North America, Streaming, Worldwide

Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
Nov 12, 2020 – Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoe’s 38 million household MVPD footprint.
News categories: Beachfront, Canoe, Chris Maccaro, Ed Knudson, Adam Helfgott, Advertising, Digital TV, USA

U.S. consumers spent over $7bn on home entertainment in 3Q 2020
Nov 11, 2020 – According to DEG: The Digital Entertainment Group, U.S. consumers spent $7.3 billion to watch movies and TV shows for home and personal viewing in the third quarter of 2020, almost 18% up on the same period one year earlier.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories: Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA

Roku OS 9.4 brings support for Apple AirPlay 2 and HomeKit
Nov 11, 2020 – Roku (NASDAQ: ROKU) has announced that, with the release of Roku OS 9.4, Apple AirPlay 2 and HomeKit support is now available on select 4K Roku devices, including the Roku Ultra, Roku Streambar, Roku Smart Soundbar, Roku Streaming Stick+, and Roku Premiere.
News categories: Roku, Ilya Asnis, Canada, Digital TV, Mexico, Set Top Box, Smart Home, Streaming, TV OS, UK, USA

Unruly to offer ad inventory on LG Smart TVs
Nov 10, 2020 – Unruly has announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
News categories: Unruly, LG Electronics, Ken Suh, Edward Lee, Advertising, Digital TV, Smart TV, USA