North America Digital TV News

U.S. pay-TV on-demand services boosted by stay-at-home directives
May 14, 2020 – According to The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV on-demand services have increased viewing as a result of COVID-19-related stay-at-home directives, with 19% reporting a significant increase.
News categories: The Diffusion Group, Michael Greeson, COVID-19, Digital TV, Market Research, USA

TiVo and University of Waterloo investigate 360° video on head-mounted devices
May 14, 2020 – TiVo (NASDAQ: TIVO) has announced a partnership with the University of Waterloo that will begin with a project investigating methods to enhance the user quality-of-experience for 360° omnidirectional video on head-mounted devices.
News categories: TiVo Corp, University of Waterloo, Arvin Patel, Dave Shull, Zhou Wang, Digital TV, Metaverse, USA, UX

Major U.S. pay TV providers lost about 2,065,000 subscribers in 1Q 2020
May 14, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,065,000 net video subscribers in 1Q 2020, compared to a pro forma net loss of about 1,025,000 subscribers in 1Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

U.S. cable and telco broadband subscribers up 1,165,000 in 1Q 2020
May 13, 2020 – Leichtman Research Group (LRG) has found that the largest cable and telephone providers in the U.S. acquired about 1,165,000 net additional broadband subscribers in 1Q 2020, compared to a gain of about 955,000 in 1Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Broadband, COVID-19, Market Research, USA

CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach
May 13, 2020 – Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).
News categories: Extreme Reach, Mary Vestewig, Advertising, COVID-19, Digital TV, Market Research, USA

Telos Audio Processor integrates Verance watermarking for ATSC 3.0
May 12, 2020 – Telos Alliance has announced the availability of Verance Aspect watermarking in its LA-5300 Broadcast Audio Processor. The LA-5300 processor was developed by Telos Alliance specifically for ATSC 3.0 services.
News categories: Verance, Telos Alliance, Nil Shah, John Schur, ATSC 3, Content Distribution, Content Identification, Digital TV, USA

Project OAR expands with Scripps and ViacomCBS
May 11, 2020 – The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
News categories: Project OAR, Scripps, ViacomCBS, Kerry Oslund, Mike Dean, Advertising, Big Data, Digital TV, Smart TV, USA

Univision joins Nielsen linear addressable TV beta program
May 7, 2020 – Univision has joined Nielsen’s Addressable TV platform beta program. Univision will evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
News categories: Nielsen, Univision, Kelly Abcarian, Steve Mandala, Advertising, Big Data, Digital TV, USA

Peacock to be available on Xbox One at launch
May 7, 2020 – Peacock, NBCUniversal's new streaming service, has announced that it will be available on Microsoft's Xbox One family of devices, including Xbox One S and Xbox One X, when it launches in the U.S. on July 15, 2020.
News categories: Peacock, NBCUniversal, Xbox, Maggie McLean Suniewick, Matt Bond, www.nbcuniversal.com/, Apps, Digital TV, Gaming, Streaming, USA