North America Digital TV News

MAGNA releases US Advertising Forecasts executive summary
Sep 20, 2018 – MAGNA has released a summary of its US Advertising Forecasts Fall Update. Advanced TV advertising keeps developing, as it brings the power of big screen linear experience with superior targeting capabilities. Ad spend around non-traditional TV campaigns is increasing significantly this year.
News categories: MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, USA

FreeWheel releases Q2 2018 Video Monetization Report
Sep 20, 2018 – FreeWheel has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across Set-Top Box Video on Demand (STB VOD), Over-the-Top (OTT), Desktop, Smartphone and Tablets.
News categories: FreeWheel, David Clark, Advertising, Digital TV, Market Research, USA

dataxu debuts TotalTV for Advertisers, spanning linear, connected and addressable TV
Sep 20, 2018 – dataxu has announced TotalTV for Advertisers. TotalTV includes a unified planner for TV that creates buying plans to reach de-duplicated audiences among more than 120 million households, whether viewers are watching linear TV or streaming through any OTT device.
News categories: dataxu, Sorenson Media, Sandro Catanzaro, James Shears, Sarah Wilson, Advertising, Digital TV, USA, Worldwide

MOBITV acquires streaming delivery rights from another 90 networks
Sep 20, 2018 – MOBITV has announcesd that it has secured hosted streaming delivery rights from another 90 networks including Bloomberg Television, Discovery, MGM HD, Newsmax, Outside TV, Smithsonian Channel, Stingray Music, Univision, and others, bringing its total to more than 350 networks.
News categories: MOBITV, Charlie Nooney, Scott Levine, Apps, Digital TV, Streaming, USA

DISH enlists Nielsen to power advanced advertising across Sling TV
Sep 20, 2018 – Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
News categories: Nielsen, DISH Media Sales, Amanda Tarpey, Kemal Bokhari, Advertising, Big Data, Digital TV, Streaming, USA

Frequency planning process finalized for DTT transition in Central America and the Caribbean
Sep 19, 2018 – The ITU, in close collaboration with COMTELCA, CTU and CITEL, has finalized the cycle of regional frequency coordination meetings on the use of the VHF band (174-216 MHz) and the UHF band (470-806 MHz) in the Central America and Caribbean region.
News categories: International Telecommunication Union, Houlin Zhao, François Rancy, Caribbean, Central America, Digital TV, Regulation, Terrestrial

Indiana's ETC upgrades IPTV with Innovative Systems
Sep 17, 2018 – Serving ten counties in Southeastern Indiana, Enhanced Telecommunications Corporation (ETC) has chosen Innovative Systems as their new IPTV middleware vendor.
News categories: Innovative Systems, Enhanced Telecommunications Corp, Scott Ruwe, Digital TV, IPTV, Middleware, USA

clypd collaborates with ATSG to define standards for TV audience targeting
Sep 13, 2018 – The Advanced Target Standards Group, a consortium of leading network TV programmers, along with CIMM’s Advanced TV Committee, have announced that the Calculation Principles for Advanced Targets, published last year, will be implemented in Nielsen’s Advance Audience Posting API.
News categories: clypd, Nielsen, Advanced Target Standards Group, Pete Doe, Kelly Abcarian, Keith Kazerman, David Ernst, Tom Ziangas, Jonathan Steuer, Howard Shimmel, Advertising, Big Data, Digital TV, USA, Worldwide

Vindicia report sees massive global growth in OTT subscription revenue
Sep 13, 2018 – Vindicia (NASDAQ: DOX) has released a research report that explores the prospects and development of premium OTT services across four regions: Western Europe, USA, Latin America and Asia Pacific.
News categories: Vindicia, MTM, Kris Nagel, Nick Thomas, Asia, Digital TV, Europe, Latin America, Market Research, Streaming, USA