North America Digital TV News

ENENSYS releases ATSC 3.0 modulator for digital TV transmitters
Jan 24, 2023 – ENENSYS has announced the release of ModulCast-ATSC, an ATSC 3.0 OEM modulator board that delivers a high-performance RF output meeting broadcaster quality requirements, for integration into digital TV transmitters.
News categories: ENENSYS, Christophe TROLET, ATSC 3, Content Distribution, Digital TV, USA

CIMM, 4A's and TVB looking at action plan for U.S. local TV measurement
Jan 19, 2023 – The Coalition for Innovative Media Measurement (CIMM), the 4A's and the TVB have launched a study focused on developing an action plan for supporting the evolution of local TV measurement in the U.S. market.
News categories: CIMM, 4A's, TVB, Sequent Partners, Jon Watts, Ashwini Karandikar, Hadassa Gerber, Betsy Rella, Keith Kazerman, Patti Cohen, Advertising, Big Data, Digital TV, USA

U.S. TV viewing remained high in December
Jan 19, 2023 – Nielsen's December 2022 snapshot of TV and streaming consumption in the U.S. has revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8% from the prior month.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Over half of Canadian TV streamers are watching ad-supported TV
Jan 19, 2023 – Roku has revealed results from a study examining Canadian TV streaming behaviours and trends. According to the report, 76% of Canadians are TV streamers and ad-supported TV is on the rise with 52% tuning in.
News categories: Roku, Christina Summers, Advertising, Canada, Digital TV, Market Research, Streaming

New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories: Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Netflix taps Nielsen for global audience insights
Jan 18, 2023 – Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
News categories: Nielsen, Netflix, Kim Gilberti, Pablo Perez De Rosso, Advertising, Big Data, Digital TV, Mexico, Poland, Streaming, USA

DISH Network loses 957,000 net pay TV subscribers in 2022
Jan 17, 2023 – As part of a debt offering announcement, DISH Network has released preliminary estimated operating metrics for year-end 2022. The company finished 2022 with 9.75 million Pay-TV subscribers, down 957,000 year-on-year.
News categories: DISH Network, Digital TV, Results, Satellite, Streaming, Subscribers, USA

MiQ takes over Samba TV U.S. managed media services business
Jan 13, 2023 – Samba TV and MiQ have announced a partnership to bolster MiQ's Advanced TV solutions with Samba TV data and measurement. As part of the deal, Samba TV will move its U.S. managed media services business to MiQ.
News categories: Samba TV, MiQ, Ashwin Navin, Gurman Hundal, Lee Puri, Big Data, Digital TV, MandA, USA

63% of U.S. internet households own a Smart TV
Jan 13, 2023 – Parks Associates research shows 63% of U.S. internet households own a smart TV, up from 38% in 2015. The company's OTT Video Market Tracker highlights how companies like Roku have transformed the role of the TV in the home.
News categories: Parks Associates, Elizabeth Parks, CES2025, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA