North America Digital TV News

OpenAP announces interoperability with FreeWheel, Magnite and Xandr
Sep 27, 2022 – OpenAP has announced new programmatic interoperability of OpenID, its audience identifier. OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr.
News categories: OpenAP, FreeWheel, Magnite, Xandr, Chris LoRusso, Misha Williams, Matt McLeggon, Tom Koch, Esra Bacher, Advertising, Big Data, Digital TV, USA

Report from the CTA explores gaming's post-pandemic popularity
Sep 26, 2022 – The U.S. gaming population expanded by 3% from 2019 to 2022, as 9 million new gamers aged 13 to 64 entered the market, according to a CTA study. The active gaming population in this age range now totals 164 million.
News categories: Consumer Technology Association, Steven Hummel, CES2025, Digital TV, Gaming, Market Research, USA

Spectrum TV app available on XClass TVs
Sep 26, 2022 – Charter Communications has announced the availability of the Spectrum TV App on XClass TV. XClass TVs, currently sold by Walmart, are available in 50" and 43" screen sizes with 4K Ultra HD resolution.
News categories: Charter Communications, Jodi Robinson, Apps, Cable TV, Digital TV, Smart TV, USA

IAB Tech Lab releases updates to SIMID 1.2 and VAST 4.3 for comment
Sep 22, 2022 – IAB Tech Lab has released updates to its Secure Interactive Media Interface Definition 1.2 (SIMID 1.2) and Video Ad Serving Template 4.3 (VAST 4.3). The updates are open for public comment until October 22, 2022.
News categories: IAB Tech Lab, Shailley Singh, Aron Schatz, Advertising, Digital TV, Media Player, USA, Worldwide

Canadian program drives energy efficiency of new set-top boxes
Sep 21, 2022 – Since the Canadian Energy Efficiency Voluntary Agreement (CEEVA) for Set-Top Boxes launched in 2017, the average energy consumption of new STBs has dropped by 58%, from 116.2 kWh/yr to 48.5 kWh/yr, according to a report.
News categories: CEEVA, NRCan, Fahd Aman, Drew Leyburne, Canada, Digital TV, Market Research, Set Top Box

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Half of Americans struggle to find where to watch streaming content
Sep 13, 2022 – Research conducted by OnePoll on behalf of Plex reveals that the average American has 13 TV shows and 16 movies on their watchlist to get through — averaging a total of 104 hours — which is enough content to last two whole flights around the world.
News categories: Plex, Jason Williams, Digital TV, Market Research, Streaming, USA

Fox Television Stations and Comscore partner to transact on advanced audiences in Local TV
Sep 12, 2022 – Comscore (Nasdaq: SCOR) has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its owned and operated footprint.
News categories: Comscore, Fox Corp, Carol Hinnant, Tom Fleming, Chad Roscher, Advertising, Big Data, Digital TV, USA

Five Louisville TV stations launch NEXTGEN TV
Sep 12, 2022 – Local TV stations in Louisville have joined together to launch NEXTGEN TV. Block Communications' WBKI will host five stations including Block's WDRB and market partners WAVE, WHAS and WBNA; Kentucky Educational Television's (KET) WKMJ will launch on Sept. 19.
News categories: Pearl TV, Block Communications, Anne Schelle, Dale Woods, ATSC 3, Content Distribution, Digital TV, USA