USA (United States of America) Digital TV News

Global pay TV subscriptions to grow to 1.10 billion by 2024
Jun 13, 2019 – Digital TV Research forecasts 81 million additional pay TV subscribers between 2018 and 2024 - up by 8%. This will take the global total to 1.10 billion. Based on forecasts for 138 countries, the number of pay TV subs passed 1 billion in 2018.
News categories: Digital TV Research, Simon Murray, China, Digital TV, Germany, India, Market Research, Russia, Subscribers, USA, Worldwide

MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
Jun 12, 2019 – MadHive has announced the integration of Inscape’s glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
News categories: MadHive, Inscape, Adam Helfgott, Jodie McAfee, Advertising, Big Data, Digital TV, Smart TV, USA

Microsoft previews Xbox in the cloud and Project Scarlett console
Jun 9, 2019 – At the Xbox E3 Briefing, Xbox demonstrated its commitment to console gaming with a preview of its next generation machine due to arrive in 2020. Attendees were also among the first in the world to play Xbox One games streaming on smartphones and tablets.
News categories: Xbox, Phil Spencer, Digital TV, Gaming, Semiconductor, Set Top Box, Streaming, USA, Worldwide

Nexstar Digital introduces TViQ audience solution
Jun 6, 2019 – Nexstar Digital has announced the launch of its proprietary TViQ audience solution, giving advertisers the power to leverage local broadcast audience data to reach their ideal viewers at scale across all forms of digital video advertising.
News categories: Nexstar, Greg Morrow, Advertising, Big Data, Digital TV, USA

MIDiA Research begins beta testing of TV show performance tracking tool
Jun 6, 2019 – MIDiA Research is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index aggregates data types from multiple sources to create an accurate reading of how well TV shows are really performing.
News categories: MIDiA Research, Karol Severin, Advertising, Big Data, Digital TV, USA

IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories: Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, Streaming, USA

Mobile time surpasses TV time in the U.S.
Jun 5, 2019 – This year, for the first time, US adults will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating mobile time, according to eMarketer.
News categories: eMarketer, Yoram Wurmser, Eric Haggstrom, Digital TV, Market Research, Mobile, USA

4C expands partnership with Placed for TV and OTT audiences & measurement
Jun 5, 2019 – 4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
News categories: 4C Insights, Placed, Lance Neuhauser, David Shim, Advertising, Big Data, Digital TV, USA

Favourable ruling for TiVo at the ITC
Jun 4, 2019 – TiVo (NASDAQ: TIVO) has received a favorable determination at the International Trade Commission (ITC) that Comcast's X1 platform infringes Rovi’s patents. This is the second favorable ITC determination the Company has received from the ITC.
News categories: TiVo Corp, Comcast, Arvin Patel, Digital TV, Patent, USA, UX