USA (United States of America) Digital TV News

eMarketer lowers US TV ad spend estimate as cord-cutting accelerates
Sep 13, 2017 – eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in Q1.
News categories: eMarketer, Monica Peart, Chris Bendtsen, Advertising, Digital TV, Market Research, Subscribers, USA

DISH Media enables Volvo to target ads across both DISH and Sling TV
Sep 13, 2017 – DISH Media Sales has announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The campaign, executed through media agency Mindshare, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.
News categories: DISH Media Sales, Volvo, Brian Norris, Kevin Corcoran, Advertising, USA

iFeelSmart powers CenturyLink Stream TV user experience
Sep 13, 2017 – iFeelSmart has collaborated with CenturyLink to design and integrate an advanced user experience for digital TV subscribers. The service is available on a CenturyLink Android TV set-top box and Android and iOS phones and tablets.
News categories: iFeelSmart, CenturyLink, Shy Shriqui, Android TV, Digital TV, IBCShow, IPTV, Mobile, Set Top Box, USA, UX

TiVo survey shows differences between loyal pay TV subscribers and OTT cord cutters
Sep 13, 2017 – TiVo (NASDAQ: TIVO) has released findings from its 2017 survey of pay-TV and OTT service subscribers across the U.S., Europe and Latin America. The study revealed that respondents on average watch 4.4 hours of video content each day.
News categories: TiVo Corp, Paul Stathacopoulos, Digital TV, Europe, IBCShow, Latin America, Market Research, USA

Apple TV 4K brings home the magic of cinema with 4K and HDR
Sep 12, 2017 – Apple has introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home. With support for both 4K and HDR, Apple TV 4K features sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes.
News categories: Apple, Australia, Canada, Digital TV, Set Top Box, Streaming, USA

Comcast debuts integrated YouTube app on Xfinity X1
Sep 12, 2017 – Comcast and Google have announced the nationwide launch of YouTube on Xfinity X1, giving viewers quick, easy access to YouTube’s vast online video collection alongside the live, on demand, DVR and other web programming that is already included with their Xfinity TV subscription.
News categories: Comcast, YouTube, Matt Strauss, Robert Kyncl, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

U.S. broadcast-only TV homes up 41% in last five years
Sep 11, 2017 – ION Media has commissioned Nielsen to study the growth of U.S. broadcast-only television households and their overall impact in the marketplace. The report’s data shows a steady rise in the number of broadcast-only homes over the last five years, increasing by 41% to 15.8 million households.
News categories: ION Media, Nielsen, Digital TV, Market Research, Terrestrial, USA

Espial introduces 5th generation of RDK-based STB client
Sep 7, 2017 – Espial has announced the introduction of its fifth-generation RDK-based set-top box (STB) client solution. Espial has introduced the latest Espial G4 STB Client to fully enable DevOps and harness ongoing RDK innovations.
News categories: Espial, Mick McCluskey, Digital TV, IBCShow, RDK, Set Top Box, USA, Worldwide

Vimeo helps power two Lionsgate OTT offerings
Sep 6, 2017 – Vimeo has announced that its video technology will help power two of Lionsgate’s over-the-top (OTT) offerings, the Laugh Out Loud comedy service and the Tribeca Shortlist streaming service for movie lovers.
News categories: Vimeo, Lionsgate, Kathleen Barrett, Julie Uhrman, Apps, Digital TV, Streaming, USA