Digital TV News: Target
Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories:
Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories:
Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA
Broadpeak to power targeted advertising on new TF1 video service
Apr 29, 2024 – Broadpeak has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak's broadpeak.io Dynamic Ad Insertion service.
News categories:
Broadpeak, TF1, Jacques Le Mancq, Francois Xavier Pierrel, Content Distribution, Digital TV, France, Streaming
AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories:
WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK
OTTera partners with ThinkAnalytics on enhanced personalization
Apr 25, 2024 – ThinkAnalytics has announced that OTTera will integrate ThinkAnalytics's ThinkFAST AI scheduler and ThinkAdvertising into its software, to personalize the viewing experience for its users.
News categories:
ThinkAnalytics, OTTera, Marc Aldrich, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide
Japan's pay TV segment to see steady decline in subscriptions
Apr 24, 2024 – According to GlobalData, Japan's pay TV segment will see a steady decline in subscriptions, due to subscriber losses in the cable TV and DTH segments owing to growing adoption of OTT alternatives.
News categories:
GlobalData, Sarwat Zeeshan, Broadband, Cable TV, Digital TV, Japan, Market Research, Mobile, Satellite
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories:
Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS
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