Digital TV News: TOTAL TV

Altice partners with Ampersand to sell addressable ad inventory
Jan 18, 2022 – Ampersand has announced that it has become the exclusive seller of Altice USA's national Addressable inventory and will also integrate aggregated STB data insights from two million Altice households into its AND Platform.
News categories: Ampersand, Altice USA, Nicolle Pangis, Kevin O'Reilly, Advertising, Big Data, Digital TV, Set Top Box, USA

NBCUniversal names iSpot.tv as first cross-platform Video Certified Measurement Partner
Jan 13, 2022 – NBCUniversal has announced a deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform.
News categories: iSpot.tv, NBCUniversal, Publicis, Sean Muller, Kelly Abcarian, Krishan Bhatia, John Muszynski, Advertising, Big Data, Digital TV, USA

iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories: iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Magyar Telekom adds 20,424 TV subscribers in 3Q 2021
Nov 9, 2021 – Magyar Telekom (Reuters: MTEL.BU; Bloomberg: MTELEKOM HB) has reported results to end-September 2021. The company added 19,948 cable, DTH and IPTV subscribers in Hungary and 476 IPTV subscribers in North Macedonia in the third quarter.
News categories: Magyar Telekom, Cable TV, Digital TV, Hungary, IPTV, Macedonia, Satellite, Subscribers

Türk Telekom TV subscribers stable at 3.0 million in 3Q 2021
Nov 2, 2021 – Türk Telekom has released results for the third quarter of 2021. Over the quarter total TV subscribers (IPTV, DTH and Tivibu GO) remained stable at 3 million, as did Tivibu Home subscribers (IPTV and DTH) at 1.5 million.
News categories: Türk Telekom, Digital TV, IPTV, Results, Satellite, Streaming, Subscribers, Turkey

Proximus adds 5,000 TV subscribers in 3Q 2021
Oct 29, 2021 – Proximus has released results for the third quarter of 2021. Its number of TV subscribers grew by +5,000 over the period, bringing the total TV base to 1,696,000, a growth of +2.6% from end-September 2020.
News categories: Proximus, Belgium, Digital TV, IPTV, Results, Subscribers

70% of audiences reached via streaming are not reachable via linear
Oct 13, 2021 – TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquared’s platform to uncover insights.
News categories: TVSquared, Jo Kinsella, Advertising, Australia, Digital TV, Germany, Market Research, UK, USA

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA

Ampersand launches improved solution for multiscreen TV campaign measurement
Sep 16, 2021 – Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies, unifying measurement of media delivery across its full footprint of multiscreen TV supply.
News categories: Ampersand, Andrew Ward, Brian McCord, Advertising, Big Data, Digital TV, USA