Digital TV News: AMC Networks
Brightcove to power video streaming for Yahoo Inc.
Jul 31, 2023 – Yahoo is to integrate Brightcove's (NASDAQ: BCOV) technology platform across its portfolio of digital properties, powering the media and tech company's video streaming from end to end.
News categories:
Brightcove, Yahoo Inc, Marc DeBevoise, Matt Sanchez, Content Distribution, Digital TV, Streaming, Worldwide
FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories:
PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide
Nielsen solution measures content viewing across all device types
May 3, 2023 – Nielsen has introduced Nielsen ONE Content Alpha, delivering measurement of content viewing across all device types. Nielsen ONE Content uses Gracenote ID for entertainment content identification.
News categories:
Nielsen, Deirdre Thomas, Jon Turner, Roberto Ruiz, Advertising, Big Data, Digital TV, USA
AMC Networks to launch ad-supported version of its AMC+ streaming service
Apr 17, 2023 – AMC Networks is to launch an ad-supported version of its AMC+ streaming service, completing an ad-supported content ecosystem that spans linear TV networks, streaming and digital/CTV platforms.
News categories:
AMC Networks, Kim Kelleher, Advertising, Digital TV, Streaming, Worldwide
U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories:
OpenAP, David Levy, Advertising, Big Data, Digital TV, USA
Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories:
Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide
Roku makes deal with Warner Bros. Discovery for The Roku Channel
Jan 31, 2023 – Roku (NASDAQ: ROKU) and Warner Bros. Discovery have inked a deal to bring Warner Bros. branded FAST channels to The Roku Channel. The channels will arrive on The Roku Channel in spring 2023.
News categories:
Roku, Warner Bros. Discovery, Rob Holmes, David Decker, Content Distribution, Digital TV, Streaming, USA
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