Digital TV News: Ad Insertion Platform

Amagi FAST report reveals surge in sports streaming on
Oct 23, 2024 – Amagi has released its 13th Amagi Global FAST Report, revealing a 150% increase in global sports channel viewership on FAST compared to an overall viewership growth of 40%.
News categories: Amagi, Srinivasan KA, Digital TV, Market Research, Streaming, Worldwide

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

AIP's SGAI intgerated with castLabs' PRESTOplay video player
Apr 12, 2024 – Ad Insertion Platform (AIP) has announced that castLabs' PRESTOplay is the first video player fully compatible with its Server-Guided Ad Insertion (SGAI) technology: AdBlendr.
News categories: Ad Insertion Platform, castLabs, Laurent Potesta, Christophe Kind, Advertising, Digital TV, Media Player, NABShow, Streaming, Worldwide

Ad Insertion Platform unveils server-guided ad insertion (SGAI) product
Apr 9, 2024 – Ad Insertion Platform has announced AdBlendr, a Server-Guided Ad Insertion (SGAI) product. AdBlendr ensures a flawless targeted ad insertion experience while maintaining optimal latency levels.
News categories: Ad Insertion Platform, Laurent Potesta, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Amagi and Imagine Communications unveil FAST monetization solution
Sep 6, 2023 – Amagi, with Imagine Communications, has unveiled a FAST monetization solution for direct inventory sales. The solution integrates Amagi's dynamic ad insertion platform with Imagine's video ad server.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Advertising, Digital TV, IBCShow, Streaming, Worldwide

Amagi and TCL partner on FAST in the U.S.
Jul 13, 2023 – Amagi has been selected by TCL to support TCL TV in the US, delivering FAST channels to the platform via an end-to-end service covering streaming, distribution, and monetization.
News categories: Amagi, TCL, Srinivasan KA, Mark Zhang, Haohong Wang, Content Distribution, Digital TV, North America, Streaming

Imagine Communications partners with Amagi
Apr 13, 2023 – Imagine Communications has announced a partnership with Amagi to enable the movement of contribution, playout, and distribution workflows between Imagine on-premises solutions and Amagi cloud services.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Content Distribution, Digital TV, Worldwide

Eurovision Sport selects Ad Insertion Platform monetization solution
Mar 28, 2023 – Ad Insertion Platform (AIP) has announced that Eurovision Sport will use its SSAI solution, CDN distribution and ad sales services for the video streaming of its Sport Digital Platform.
News categories: Ad Insertion Platform, Eurovision Sport, Laurent Potesta, Jean-Baptiste Casta, Advertising, Content Distribution, Digital TV, Europe, Streaming

DISH Media partners with SeaChange and Beachfront on linear programmatic
Sep 12, 2022 – DISH Media (NASDAQ: DISH) has announced a solution enabling advertisers to access linear TV inventory through a real-time, programmatic buying model. National Linear Programmatic (NLP) will work across DISH TV's 7+ million households in the US.
News categories: DISH Media, Beachfront, SeaChange, Viant, Kevin Arrix, Chris Maccaro, Chris Klimmer, Jonathan Ahuna, Advertising, Digital TV, USA