Digital TV News: Ad Insertion Platform

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

AIP's SGAI intgerated with castLabs' PRESTOplay video player
Apr 12, 2024 – Ad Insertion Platform (AIP) has announced that castLabs' PRESTOplay is the first video player fully compatible with its Server-Guided Ad Insertion (SGAI) technology: AdBlendr.
News categories: Ad Insertion Platform, castLabs, Laurent Potesta, Christophe Kind, Advertising, Digital TV, Media Player, NABShow, Streaming, Worldwide

Ad Insertion Platform unveils server-guided ad insertion (SGAI) product
Apr 9, 2024 – Ad Insertion Platform has announced AdBlendr, a Server-Guided Ad Insertion (SGAI) product. AdBlendr ensures a flawless targeted ad insertion experience while maintaining optimal latency levels.
News categories: Ad Insertion Platform, Laurent Potesta, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Amagi and Imagine Communications unveil FAST monetization solution
Sep 6, 2023 – Amagi, with Imagine Communications, has unveiled a FAST monetization solution for direct inventory sales. The solution integrates Amagi's dynamic ad insertion platform with Imagine's video ad server.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Advertising, Digital TV, IBC2024, Streaming, Worldwide

Amagi and TCL partner on FAST in the U.S.
Jul 13, 2023 – Amagi has been selected by TCL to support TCL TV in the US, delivering FAST channels to the platform via an end-to-end service covering streaming, distribution, and monetization.
News categories: Amagi, TCL, Srinivasan KA, Mark Zhang, Haohong Wang, Content Distribution, Digital TV, North America, Streaming

Imagine Communications partners with Amagi
Apr 13, 2023 – Imagine Communications has announced a partnership with Amagi to enable the movement of contribution, playout, and distribution workflows between Imagine on-premises solutions and Amagi cloud services.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Content Distribution, Digital TV, Worldwide

Eurovision Sport selects Ad Insertion Platform monetization solution
Mar 28, 2023 – Ad Insertion Platform (AIP) has announced that Eurovision Sport will use its SSAI solution, CDN distribution and ad sales services for the video streaming of its Sport Digital Platform.
News categories: Ad Insertion Platform, Eurovision Sport, Laurent Potesta, Jean-Baptiste Casta, Advertising, Content Distribution, Digital TV, Europe, Streaming

DISH Media partners with SeaChange and Beachfront on linear programmatic
Sep 12, 2022 – DISH Media (NASDAQ: DISH) has announced a solution enabling advertisers to access linear TV inventory through a real-time, programmatic buying model. National Linear Programmatic (NLP) will work across DISH TV's 7+ million households in the US.
News categories: DISH Media, Beachfront, SeaChange, Viant, Kevin Arrix, Chris Maccaro, Chris Klimmer, Jonathan Ahuna, Advertising, Digital TV, USA

Red Bee Media enters the FAST market with Red Bee Pulse
Sep 9, 2022 – Red Bee Media has announced the addition of FAST services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences.
News categories: Red Bee Media, Nowtilus, Steve Russell, Patrick Knippel, Advertising, Content Distribution, Digital TV, Streaming, Worldwide