Digital TV News: Ad Insertion Platform

iWedia launches ad insertion platform, ATSC 3.0 stack and more
Dec 15, 2021 – iWedia has made several additions to its technology offering including an ad insertion platform, a multiscreen UI/UX solution and an ATSC 3.0 broadcast stack, plus the integration of Widevine CAS into its DTV middleware.
News categories: iWedia, Hans-Jürgen Désor, Advertising, ATSC 3, Conditional Access, Digital TV, Middleware, Set Top Box, UX, Worldwide

FAST growing quickly in the U.S. and across the globe
Dec 2, 2021 – Free Ad Supported Streaming TV (FAST) is no longer a US-centric phenomenon, according to the Amagi Global FAST report. Amagi has announced the 2nd edition of its quarterly industry report revealing that FAST is steadily making inroads in all regions of the world.
News categories: Amagi, Srinivasan KA, Digital TV, Market Research, Streaming, USA, Worldwide

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories: TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

Amagi ad solutions increase revenue at Cinedigm
May 7, 2021 – Amagi has announced that Cinedigm (NASDAQ:CIDM) is using its server side ad insertion platform, Amagi THUNDERSTORM 2.0. The enhancement has resulted in a 47% increase in ad revenue since the new deployment.
News categories: Amagi, Cinedigm, Srinivasan KA, Tony Huidor, Advertising, Digital TV, Streaming, USA

ZEASN announces content monetization partners for WhaleLive
Apr 20, 2021 – ZEASN has announced that SpotX will serve as ZEASN’s end-to-end ad tech provider, and Nowtilus will work as server-side ad insertion (SSAI) provider, to power content monetization on ZEASN's WhaleLive streaming platform.
News categories: ZEASN, SpotX, Nowtilus, Winson Chen, Sam Wilson, Patrick Knippel, Advertising, Digital TV, Smart TV, Streaming, Worldwide

Unified Streaming enables dynamic ad insertion for Molotov
Dec 10, 2020 – Molotov has extended its relationship with Unified Streaming to enable dynamic ad insertion across its VOD content. The involves the application of Unified Streaming's Remix technology to Molotov’s Mango AVOD brand.
News categories: Unified Streaming, Molotov, Ad Insertion Platform, Simon Westbroek, Clement Cezard, Laurent Potesta, Advertising, Digital TV, France, Streaming

MediaMelon and Nowtilus partner on Server-Side Ad Insertion analytics
Jul 16, 2020 – MediaMelon and Nowtilus have announced an integrated solution providing greater measurement transparency and accuracy of server-side ad insertion based on measurement from the client-side video player.
News categories: MediaMelon, Nowtilus, Kumar Subramanian, Leander Carell, Advertising, Big Data, Digital TV, Worldwide