Digital TV News: Amagi

Amagi acquires Streamwise
Nov 21, 2022 – Amagi has announced it has acquired Streamwise. Streamwise specializes in automating and standardizing data collection across streaming platforms. The acquisition will help Amagi to enhance its data capabilities.
News categories: Amagi, Streamwise, Baskar Subramanian, Doug Shineman, Advertising, Big Data, Digital TV, MandA, Streaming, Worldwide

Amagi raises over $100 million from General Atlantic
Nov 10, 2022 – Amagi has announced over $100 million in investment, inclusive of $80 million in primary capital, from global growth equity firm General Atlantic. The investment brings Amagi’s valuation to $1.4 billion.
News categories: Amagi, General Atlantic, Baskar Subramanian, Shantanu Rastogi, Content Distribution, Digital TV, Private Equity, Streaming, Worldwide

Vevo enhances CTV programming and advertising infrastructure with Amagi
Nov 3, 2022 – Amagi will ensure quality streaming of Vevo linear channels across CTV platforms, and enable the delivery of video ads into Vevo channels. Amagi will also provide analytics to bolster performance reporting.
News categories: Amagi, Vevo, Srinivasan KA, Natalie Gabathuler-Scully, Advertising, Big Data, Content Distribution, Digital TV, Streaming, UX, Worldwide

QYOU Media India grows reach and revenue with Amagi
Oct 27, 2022 – Amagi has announced that QYOU Media India, which produces and distributes content created by social media and digital content stars, has partnered with Amagi to grow its viewership and ad-based revenue in India.
News categories: Amagi, QYOU Media, Srinivasan KA, Krishna Menon, Advertising, Content Distribution, Digital TV, India, Streaming

Amagi to power VIDAA's global FAST service expansion
Aug 16, 2022 – Amagi has announced a content distribution agreement with VIDAA. The partnership gives VIDAA users in the Americas, Australia, and the UK access to Amagi's network of FAST channels and AVOD assets.
News categories: Amagi, VIDAA, Guy Edri, Srinivasan KA, Advertising, Australia, Digital TV, Europe, Latin America, Smart TV, Streaming, TV OS

FAST advertising performance continues to excel according to Amagi
Jun 9, 2022 – Amagi has announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

Crackle Plus expands CTV ad inventory with Amagi
Jun 7, 2022 – Amagi has announced a Connected TV ad inventory agreement with Crackle Plus (NASDAQ: CSSE). Amagi's ADS PLUS first-party ad platform supports over 700 content brands on 2,000+ channels, delivering over 50 billion ad impressions.
News categories: Amagi, Crackle, James M. Smith, Philippe Guelton, Advertising, Digital TV, Streaming, Worldwide

Banijay Rights collaborates with Amagi to go FAST
May 25, 2022 – Amagi has announced a partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay, to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide.
News categories: Amagi, Banijay Rights, Srinivasan KA, Shaun Keeble, Content Distribution, Digital TV, Streaming, Worldwide

Cox Media Group expands digital streaming with Amagi
Apr 22, 2022 – Amagi has announced that Cox Media Group (CMG) has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG launches a major expansion of its free digital streaming strategy.
News categories: Amagi, Cox Media Group, Srinivasan KA, Marian Pittman, Mark Beck, Advertising, Content Distribution, Digital TV, Streaming, USA