Digital TV News: Amagi

FAST advertising performance continues to excel according to Amagi
Jun 9, 2022 – Amagi has announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

Crackle Plus expands CTV ad inventory with Amagi
Jun 7, 2022 – Amagi has announced a Connected TV ad inventory agreement with Crackle Plus (NASDAQ: CSSE). Amagi's ADS PLUS first-party ad platform supports over 700 content brands on 2,000+ channels, delivering over 50 billion ad impressions.
News categories: Amagi, Crackle, James M. Smith, Philippe Guelton, Advertising, Digital TV, Streaming, Worldwide

Banijay Rights collaborates with Amagi to go FAST
May 25, 2022 – Amagi has announced a partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay, to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide.
News categories: Amagi, Banijay Rights, Srinivasan KA, Shaun Keeble, Content Distribution, Digital TV, Streaming, Worldwide

Cox Media Group expands digital streaming with Amagi
Apr 22, 2022 – Amagi has announced that Cox Media Group (CMG) has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG launches a major expansion of its free digital streaming strategy.
News categories: Amagi, Cox Media Group, Srinivasan KA, Marian Pittman, Mark Beck, Advertising, Content Distribution, Digital TV, Streaming, USA

Amagi brings Megaphone TV interactivity & advertising to streaming clients
Apr 20, 2022 – Amagi has announced a partnership with Megaphone TV. Megaphone TV allows networks to poll, quiz, and transact with their audiences via mobile, tablet, or desktop devices and to broadcast the results live on-air in real-time.
News categories: Amagi, Megaphone TV, Baskar Subramanian, Dan Albritton, Advertising, Digital TV, NABShow, Streaming, USA, UX

Amagi announces VOD orchestration solution for content owners
Apr 12, 2022 – Amagi has announced availability of Amagi ON-DEMAND, its content management solution for orchestrating VOD content workflows. The product offers an 'ingest-once-for-multiple-deliveries' option to content owners.
News categories: Amagi, KA Srinivasan, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

FAST continues to gain consumer appeal
Mar 30, 2022 – Amagi has released the third edition of its industry report, revealing that FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

Amagi secures $95 million investment in unicorn round
Mar 16, 2022 – Amagi has solidified its position with a new $95 million funding round followed by a 108% YoY growth in revenues. This financing round was led by Accel with participation from existing investors Norwest Venture Partners and Avataar Ventures.
News categories: Amagi, Accel, Norwest Venture Partners, Avataar Ventures, Baskar Subramanian, Shekhar Kirani, Dave Zilberman, Nishant Rao, Digital TV, Streaming, Venture Capital, Worldwide

Amagi to provide content aggregation and playout for Spark Sport 1
Mar 5, 2022 – Amagi as partnered with Spark Sport, a New Zealand-based sports streaming service, to provide content aggregation and playout services for their OTT linear channel, Spark Sport 1. Spark Sport offers live and on-demand sports content.
News categories: Amagi, Spark Sport, Srinivasan KA, Matt Orange, Content Distribution, Digital TV, New Zealand, Streaming