Digital TV News: DIRECTV

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

Cineverse exceeds ten million YouTube subscribers
Jun 13, 2024 – Cineverse (NASDAQ: CNVS) has passed 10 million subscribers to its fandom-focused YouTube channels, driven by social video channels for several of its brands.
News categories: Cineverse, Digital TV, Social TV, Streaming, Subscribers, USA

DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories: DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA

FuboTV releases results for quarter ended March 31, 2024
May 3, 2024 – FuboTV (NYSE: FUBO) has announced results for 1Q 2024. The company closed with 1.511 million paid subscribers in North America, up 18% YoY, and 397,000 subscribers in the Rest of World, up 5% YoY.
News categories: FuboTV, David Gandler, Edgar Bronfman Jr, Digital TV, North America, Results, Streaming, Subscribers, Worldwide

Top U.S. pay-TV providers lost 5 million subscribers in 2023
Mar 8, 2024 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,035,000 video subscribers in 2023, compared to a net loss of about 4,590,000 in 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Synamedia powers content distribution at Monumental Sports
Feb 29, 2024 – Monumental Sports & Entertainment (MSE) has chosen Synamedia solutions to distribute sports content, along with other programming, to its newly launched Monumental Sports Network.
News categories: Synamedia, Monumental Sports, Julien Signes, Charlie Myers, Content Distribution, Digital TV, Streaming, USA

Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories: Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA

Top U.S. pay-TV providers lost 465,000 subscribers in 3Q 2023
Nov 14, 2023 – Leichtman Research Grouphas found that the largest pay-TV providers in the U.S. lost about 465,000 net video subscribers in 3Q 2023, compared to a pro forma net loss of about 385,000 in 3Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories: Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA