Digital TV News: DIRECTV

Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA

DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories: Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA

Major U.S. pay TV providers lost 1,956,000 subscribers in 1Q 2022
May 17, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 1,955,000 net video subscribers in 1Q 2022, compared to a pro forma net loss of 1,910,000 in 1Q 2021, and 1,960,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Major U.S. pay TV providers lost 4.7 million subscribers in 2021
Mar 8, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

AT&T to spin off interest in WarnerMedia to its shareholders
Feb 1, 2022 – AT&T (NYSE: T) will spin off its interest in WarnerMedia to AT&T's existing shareholders. The transaction, followed by the merger of WarnerMedia with Discovery (NASDAQ: DISCA, DISCB, DISCK), is expected to close in 2Q 2022.
News categories: AT&T, WarnerMedia, Discovery, Inc, John Stankey, Digital TV, MandA, Worldwide

AT&T sells Xandr to Microsoft
Dec 21, 2021 – AT&T (NYSE:T) has agreed to sell Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
News categories: Xandr, Microsoft, Mike Welch, Mikhail Parakhin, Advertising, Digital TV, MandA, USA, Worldwide

Kinetic offers DIRECTV STREAM
Dec 15, 2021 – Kinetic has announced that it is expanding its relationship with DIRECTV to now include DIRECTV STREAM. Kinetic broadband customers can watch local, national and premium channels anytime, anywhere on their phone, tablet or television.
News categories: Kinetic, DIRECTV, Mark Lederman, Digital TV, Streaming, USA

Major U.S. pay TV providers lost around 650,000 subscribers in 3Q 2021
Nov 18, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 650,000 net video subscribers in 3Q 2021, compared to a pro forma net loss of about 90,000 in 3Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Grupo Werthein takes ownership of Vrio
Nov 15, 2021 – With the completion of acquisition closing procedures, Grupo Werthein has taken ownership of 100% of the equity of Vrio. Vrio offers live content and OnDemand services through DIRECTV Latin America, SKY Brazil and DIRECTV GO.
News categories: Grupo Werthein, Vrio, Caribbean, Digital TV, Latin America, MandA, Satellite, Streaming