Digital TV News: DIRECTV NOW

Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories: Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA

Altice USA to acquire Cheddar
Apr 30, 2019 – Altice USA (NYSE: ATUS) has announced that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. The transaction is expected to close in the next two months upon receipt of regulatory approval.
News categories: Altice USA, Cheddar, Dexter Goei, Jon Steinberg, Advertising, Digital TV, MnA, USA

Conviva stats show massive failure rate of streaming TV ads
Apr 30, 2019 – Conviva has published the Q1‘19 edition of its State of the Streaming TV Industry report giving updates related to consumption patterns, device market share, and customer experience issues. The report also provides insights on streaming TV advertising and social media engagement for the first time.
News categories: Conviva, Bill Demas, Advertising, Big Data, Digital TV, Market Research, OTT, USA

U.S. vMVPD subscriber growth plateaued in Q4 2018
Apr 25, 2019 – According to Dataxis, Virtual Multichannel Video Programming Distributor (vMVPD) subscriber growth plateaued in the U.S. in Q4 2018. AT&T's DirecTV NOW lost 267,000 subscribers in the quarter, whereas other services experienced a subscription slowdown.
News categories: Dataxis, Digital TV, OTT, Subscribers, USA

AT&T US down 627k; Vrio down 32k video subs in 1Q 2019
Apr 24, 2019 – AT&T (NYSE:T) has reported results for the first quarter of 2019. Total U.S. video subscribers were down 627,000 in the quarter with DIRECTV NOW accounting for 83,000 of the losses. For Vrio in Latin America, net subscribers also declined, by 32,000.
News categories: AT&T, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA

16% of U.S. adults aged 18-44 have vMVPD-delivered pay TV
Mar 28, 2019 – According to Leichtman Research Group (LRG), 18-44 year-olds account for 71% of adults in the U.S. that have a live streaming vMVPD pay-TV service. Overall, 16% of adults ages 18-44 currently have a vMVPD service – compared to 6% of ages 45 and above.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

Apple debuts new Apple TV app and Apple TV channels
Mar 25, 2019 – Apple has announced Apple TV+, Apple’s original video subscription service. Additionally, Apple debuted the all-new Apple TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app.
News categories: Apple, Eddy Cue, Apps, Digital TV, OTT, Set Top Box, Smart TV, Smartphone, Tablet, USA, Worldwide

DIRECTV NOW packages get slimmer and pricier, but include HBO
Mar 12, 2019 – AT&T is launching two AT&T video packages that include premium access to HBO. The DIRECTV NOW PLUS ($50 per month) and MAX ($70) packages come with dozens of live TV channels, including local ones, and an on-demand library of movies and TV shows.
News categories: AT&T, Digital TV, OTT, USA

Major U.S. pay TV providers lost about 2,875,000 subscribers in 2018
Mar 6, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA