Digital TV News: EDO

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

EDO secures $80m investment from Shamrock Capital
Apr 6, 2022 – EDO has announced the closing of an $80 million strategic growth investment from Shamrock Capital. The investment provides EDO with capital to scale its business in outcome measurement for Convergent TV.
News categories: EDO, Inc, Shamrock Capital, Edward Norton, Kevin Krim, Dr. Daniel Nadler, Laura Held, Advertising, Big Data, Digital TV, USA, Venture Capital

datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories: datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide

Global Smart TV household ownership to exceed 50% by 2026
Jul 20, 2021 – According to Strategy Analytics, more than 665 million homes worldwide had a Smart TV at the end of 2020. This equates to 34% of global households, a figure that is set to rise to 51% by 2026 when ownership will reach 1.1 billion homes.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Middleware, Smart TV, Streaming, Worldwide

8K TV households to reach 72 million worldwide by 2025
Apr 7, 2021 – According to Strategy Analytics, 8K TV adoption will begin to build momentum over the next few years, reaching 72 million households by 2025. North America will be the leading region with close to 25 million households owning at least one 8K TV set.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Smart TV, Worldwide

Telenor and Axiata enter discussions to merge Asian operations
May 6, 2019 – Telenor and Axiata Group are in discussions regarding a potential non-cash combination of their telecom and infrastructure assets in Asia, in which Telenor would take a majority stake. It is anticipated that Telenor will own 56.5% and Axiata will own 43.5%.
News categories: Telenor, Axiata, Gunn Wærsted, Sigve Brekke, Bangladesh, Cambodia, Indonesia, Malaysia, MandA, Myanmar, Nepal, Pakistan, Sri Lanka, Thailand

Pay TV prices driven down by promotional activity says Strategy Analytics
Jun 29, 2017 – According to Strategy Analytics, the average price of the cheapest basic Pay TV package has declined by 1.3% versus November 2016. This price decline is due to an increase in promotional activity.
News categories: Strategy Analytics, Halvor Sannæs, Edouard Bouffenie, Digital TV, Market Research, Worldwide

Strategy Analytics finds big price differences between pay TV providers
Jan 26, 2017 – The Teligen division of Strategy Analytics has released a report showing significant differences in Pay TV prices even between providers in the same country. The study also shows great variation in the structures and underlying technologies of the Pay TV offers.
News categories: Strategy Analytics, Halvor Sannæs, Edouard Bouffenie, Cable TV, Digital TV, IPTV, Market Research, Satellite, Worldwide

Pay TV prices remain stable in most countries
Jul 7, 2016 – Strategy Analytics has released a report showing significant differences in Pay TV prices both across countries, and between providers in the same country. The study also shows great variation in the structures and underlying technologies of the Pay TV offers.
News categories: Strategy Analytics, Halvor Sannaes, Edouard Bouffenie, Digital TV, Market Research, Worldwide