Digital TV News: EDO

XL Axiata and Smartfren Telecom to merge in Indonesia
Dec 11, 2024 – Axiata Group has signed a definitive agreement with Sinar Mas to progress the proposed merger of XL Axiata, Smartfren Telecom and Smartfren's subsidiary Smart Telcom in Indonesia.
News categories: Axiata, Tan Sri Shahril Ridza Ridzuan, Vivek Sood, 5G, Indonesia, MandA

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

OLED TV unit shipments to decline 29% YoY in 2023
Jan 2, 2024 – As revealed in DSCC's latest release of its OLED Shipment Report, in 2023 OLED TVs are expected to have declined 29% YoY in units and 26% YoY in revenues for the year.
News categories: DSCC, David Naranjo, Digital TV, Market Research, Smart TV, Worldwide

EDO will provide ad engagement data for FuboTV
Dec 19, 2023 – EDO and FuboTV (NYSE: FUBO) have partnered to measure consumer behavior across Fubo's sports, news and entertainment content. EDO will provide CTV ad engagement data for all ad campaigns.
News categories: Fubo, EDO, Dina Roman, Kevin Krim, Advertising, Canada, Digital TV, France, Spain, Streaming, USA

Netflix partners with EDO on measurement for advertisers
May 17, 2023 – Netflix will use EDO’s predictive behavioral outcomes data to provide insights for advertisers, indicating how brands' campaigns perform on the platform compared to YouTube, OTT, and linear TV.
News categories: EDO, Netflix, Kevin Krim, Peter Naylor, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Warner Bros. Discovery adds more measurement & attribution partners
May 11, 2023 – Warner Bros. Discovery U.S Ad Sales has announced partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate ad campaign effectiveness across its platforms.
News categories: Warner Bros. Discovery, Andrea Zapata, Advertising, Big Data, Digital TV, USA

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

EDO secures $80m investment from Shamrock Capital
Apr 6, 2022 – EDO has announced the closing of an $80 million strategic growth investment from Shamrock Capital. The investment provides EDO with capital to scale its business in outcome measurement for Convergent TV.
News categories: EDO, Inc, Shamrock Capital, Edward Norton, Kevin Krim, Dr. Daniel Nadler, Laura Held, Advertising, Big Data, Digital TV, USA, Venture Capital

datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories: datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide