Digital TV News: FreeWheel

Tubi launches shoppable experience with Shopsense AI
Feb 3, 2025 – Tubi (NASDAQ: FOXA, FOX) has announced a new shoppable experience, The Tubi Red Carpet Shop, in partnership with Shopsense AI, inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX.
News categories: Tubi, Shopsense AI, Jeff Lucas, Glenn Fishback, Advertising, Digital TV, Smartphone, Streaming, USA, UX

Tubi surpasses 97 million MAUs and 10bn streaming hours in 2024
Jan 6, 2025 – Tubi, Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported streaming service, surpassed 97 million monthly active users and streamed over 10 billion hours during the 2024 calendar year.
News categories: Tubi, Anjali Sud, Digital TV, Market Research, Streaming, Worldwide

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

Roku and FreeWheel expand programmatic partnership
Dec 12, 2024 – Roku and FreeWheel have expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange.
News categories: FreeWheel, Roku, Miles Fisher, Eyal Ebel, Advertising, Digital TV, Streaming, TV OS, USA, Worldwide

Comcast Advertising releases annual Comcast Advertising Report
Dec 9, 2024 – Comcast Advertising has released its Comcast Advertising Report, showing that over half of advertisers rank maximizing specific reach and frequency in their TV and video buys as their biggest challenge.
News categories: Comcast Advertising, James Rooke, Advertising, Digital TV, Market Research, USA

FreeWheel releases H1 2024 Video Marketplace Report
Oct 15, 2024 – This edition of the FreeWheel Video Marketplace Report explores ad viewership trends across devices, transaction types, and content types for H1 2024 in selected European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

FreeWheel selects Samba TV as ACR partner
Sep 11, 2024 – FreeWheel has integrated Samba TV's opted-in, first-party ACR data with its large pool of inventory to help advertisers maximize reach, optimize frequency, and increase return on ad spend.
News categories: FreeWheel, Samba TV, Katy Loria, Ashwin Navin, Ivanka Farrell, Daria Grastara, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Harmonic VOS360 Ad SaaS validated by FreeWheel
Sep 13, 2024 – Harmonic (NASDAQ: HLIT) has announced that its VOS®360 Ad SaaS has been officially integrated with FreeWheel’s platform for server-side ad insertion (SSAI) and in-stream advertising.
News categories: Harmonic, FreeWheel, Gil Rudge, Marc Lauriac, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide

Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories: Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide