Digital TV News: FreeWheel
FreeWheel releases H1 2024 Video Marketplace Report
Oct 15, 2024 – This edition of the FreeWheel Video Marketplace Report explores ad viewership trends across devices, transaction types, and content types for H1 2024 in selected European countries and the U.S.
News categories:
FreeWheel, Advertising, Digital TV, Europe, Market Research, USA
FreeWheel selects Samba TV as ACR partner
Sep 11, 2024 – FreeWheel has integrated Samba TV's opted-in, first-party ACR data with its large pool of inventory to help advertisers maximize reach, optimize frequency, and increase return on ad spend.
News categories:
FreeWheel, Samba TV, Katy Loria, Ashwin Navin, Ivanka Farrell, Daria Grastara, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
Harmonic VOS360 Ad SaaS validated by FreeWheel
Sep 13, 2024 – Harmonic (NASDAQ: HLIT) has announced that its VOS®360 Ad SaaS has been officially integrated with FreeWheel’s platform for server-side ad insertion (SSAI) and in-stream advertising.
News categories:
Harmonic, FreeWheel, Gil Rudge, Marc Lauriac, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide
Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories:
Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide
Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Market Research, North America, Streaming
Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming
Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories:
FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA
IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories:
IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories:
Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA
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