Digital TV News: FreeWheel

FreeWheel releases 10th anniversary U.S. Video Marketplace Report
Mar 29, 2021 – FreeWheel has released the 10th anniversary edition of its U.S. Video Marketplace Report. As people’s consumption of media has fragmented across devices, many have returned to the living room to watch connected TV.
News categories: FreeWheel, Dave Clark, Advertising, Digital TV, Market Research, USA

FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories: FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

TEGNA extends partnership with FreeWheel
Jan 7, 2021 – TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
News categories: FreeWheel, TEGNA, Premion, Ian Banks, Kurt Rao, Tom Cox, Advertising, Digital TV, OTT, USA

FreeWheel to acquire ad tech company Beeswax
Dec 17, 2020 – FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.
News categories: FreeWheel, Beeswax, Dave Clark, Ari Paparo, Advertising, Digital TV, MandA, USA

FreeWheel and NBCUniversal automate linear ad decisioning
Dec 2, 2020 – FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.
News categories: FreeWheel, NBCUniversal, Dave Clark, Ryan McConville, Advertising, Big Data, Digital TV, USA, Worldwide

UK marketers expect to spend more on Advanced TV ads in the next 12 months
Nov 24, 2020 – FreeWheel has revealed that 70% of UK marketers surveyed expect Advanced TV ad spend to grow in the next 12 months. Advanced TV refers to VOD, connected TV, OTT, audience-based linear advertising, programmatic advertising and addressable TV.
News categories: FreeWheel, CoLab, Virginie Dremeaux, Advertising, Digital TV, UK

FreeWheel releases H1 2020 U.S. Video Marketplace Report
Oct 15, 2020 – FreeWheel (Nasdaq: CMCSA) has released the latest edition of its U.S. Video Marketplace Report. The report found that video viewing soared as consumers were forced to hunker down at home.
News categories: FreeWheel, David Dworin, Advertising, Digital TV, Market Research, USA

Freewheel integrates NBC Spot On’s OTT inventory
Jul 27, 2020 – The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot On’s premium inventory, through Freewheel's Strata platform.
News categories: Freewheel, NBC Spot On, Mark McKee, Shawn Makhijani, Advertising, Big Data, Digital TV, OTT, USA