Digital TV News: Hearst

Pearl TV launches RUN3TV hybrid TV platform for NEXTGEN TV
Apr 19, 2022 – Pearl TV has launched its RUN3TV web platform, enabling broadcasters to offer a hybrid TV service to their OTA viewers. RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, with integrated support for two-way web interactivity.
News categories: Pearl TV, Anne Schelle, Kerry Oslund, Robert Folliard, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX

Sacramento TV stations launch NEXTGEN TV
Jul 8, 2021 – Six Sacramento TV stations (KOVR, KCRA, KQCA, KTXL, KXTV and KUVS) have banded together to launch NEXTGEN TV. Sacramento is the first city in Northern California to launch a commercial NEXTGEN TV service.
News categories: Pearl TV, Anne Schelle, Ariel Roblin, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA

TV stations in Orlando launch NEXTGEN TV broadcasts
Jul 1, 2021 – Eight Orlando TV stations have banded together to launch NEXTGEN TV. The stations are WRBW-TV, WOFL-TV, WFTV-TV, WRDQ-TV, WKMG-TV, WESH-TV, WKCF-TV and WUCF-TV. Orlando is the 17th largest TV market in the U.S.
News categories: Pearl TV, Anne Schelle, Mike McClain, John Soapes, ATSC 3, Content Distribution, Digital TV, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

NEXTGEN TV begins broadcasting in Baltimore
Jun 24, 2021 – Six local television stations in Baltimore, MD, including WMAR-TV, WBAL-TV, WBFF, WNUV, and WMPT and WMPB have begun broadcasting using NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, John Hane, Brian Lawlor, Dan Joerres, Mark Aitken, Larry D. Unger, Michael Anderson, ATSC 3, Content Distribution, Digital TV, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

Triveni Digital powers NextGen TV at first Hearst station
Jan 5, 2021 – Hearst Television is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida. WMOR-TV is the first Hearst station in the multimedia company's transition to NextGen TV.
News categories: Triveni Digital, Hearst, Ralph Bachofen, Brian Darragh, ATSC 3, Content Distribution, Digital TV, USA