Digital TV News: NAB

Immersive Digital Experiences Alliance releases 1st set of specifications
Oct 9, 2019 – The Immersive Digital Experiences Alliance (IDEA) has released the first draft of royalty-free specifications for the Immersive Technology Media Format (ITMF). ITMF is a display-agnostic interchange format for conveying high-quality and complex image scenes to a wide variety of immersive displays.
News categories: Immersive Digital Experiences Alliance, Pete Ludé, Digital TV, VR, Worldwide

'NEXTGEN TV' announced as go-to-market name for ATSC 3.0
Sep 26, 2019 – The CTA has announced 'NEXTGEN TV' as the go-to-market name for ATSC 3.0 technology. The association also unveiled a NEXTGEN TV logo for devices meeting newly developed ATSC 3.0 interoperability test specifications.
News categories: Consumer Technology Association, Gary Shapiro, Gordon Smith, Anne Schelle, John Taylor, ATSC 3, Digital TV, Set Top Box, Smart TV, Terrestrial, USA

MediaKind launches technology alliance at IBC 2019
Sep 12, 2019 – At IBC2019, MediaKind is launching the MediaKind Universe Alliance - a partnership program which gives content providers, service providers, and operators access to solutions that combine technologies and services from MediaKind with partners in Cloud and other offerings.
News categories: MediaKind, Raul Aldrey, Content Distribution, Digital TV, IBCShowcase, Worldwide

ONE Media 3.0 and Saankhya Labs to develop 5G broadcast offload platform
Jul 24, 2019 – ONE Media 3.0 (Nasdaq: SBGI) and Saankhya Labs have partnered to accelerate the development of a 5G Next Generation Broadcast Offload platform. The platform will enable 4G and 5G wireless operators to offload OTT and live content dynamically on to broadcast DTT networks.
News categories: Saankhya Labs, ONE Media, Parag Naik, Mark Aitken, 5G, ATSC 3, Content Distribution, Digital TV, India, Semiconductor, USA

Cleveland field test shows ATSC 3.0 UHD HDR in a challenging urban environment
May 23, 2019 – In a field test conducted under the auspices of the NAB in Cleveland, OH, an engineering team of industry participants showed how ATSC 3.0 can enhance the technological performance and economic value of existing broadcast infrastructures.
News categories: Technicolor, National Association of Broadcasters, Alan Stein, Kelly Williams, ATSC 3, Content Distribution, Digital TV, USA

WMYD to host Detroit’s first Next-Gen TV station
May 15, 2019 – WMYD (NASDAQ: SSP) plans to launch Next-Gen TV in Detroit in a collaborative effort that will also involve Graham Media and other local broadcasters. The launch provides an opportunity for the automotive industry to have an in-market test bed for the new platform.
News categories: Scripps, Graham Media, Pearl TV, Brian Lawlor, Emily L. Barr, ATSC 3, Content Distribution, Digital TV, In-Car, USA

One-third of U.S. TV content viewers report owning an antenna
Apr 24, 2019 – The latest data from Horowitz Research reveal that while TV content viewers in the U.S. are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas.
News categories: Horowitz Research, Stephanie Wong, Adriana Waterston, Digital TV, Market Research, OTT, Terrestrial, USA

Videa to use Red Bee Media metadata in automated TV ad offering
Apr 24, 2019 – Red Bee Media has entered into an agreement with Videa. Videa's platform includes machine learning based TV ad forecasting algorithms. To optimize its algorithmic data services offering, Videa will include textual metadata from Red Bee Media.
News categories: Red Bee Media, Videa, Chris Stark SR, Brett Adamczyk, Advertising, Big Data, Digital TV, USA

Red Bee Media achieves 3.5 second latency for live OTT
Apr 11, 2019 – Red Bee Media has reached record low latency on their live OTT feed during NAB 2019 – reaching as low as 3.5 seconds, glass to glass which is faster than traditional broadcasting feeds. This accomplishment was achieved using commoditized cloud-based, open source standard technology, utilizing open internet connectivity only.
News categories: Red Bee Media, Steve Russell, Content Distribution, Digital TV, NABShow, OTT, Worldwide