Digital TV News: NAB
Rohde & Schwarz to unveil ATSC 3.0 transmitter at NAB 2024
Apr 10, 2024 – Rohde & Schwarz will unveil its R&S TE1 liquid-cooled ATSC 3.0 native transmitter at NAB 2024. The company is also introducing a 24/7 remote monitoring service.
News categories:
Rohde & Schwarz, Manfred Reitmeier, Claudia Goerig, ATSC 3, Content Distribution, Digital TV, NABShow, USA
Harmonic introduces in-stream advertising for live sports streaming
Apr 10, 2024 – Harmonic (NASDAQ: HLIT) has introduced in-stream advertising with split-screen ad formats on its VOS 360 Ad SaaS. The feature creates a new premium inventory for live sports streaming.
News categories:
Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
MediaKind MK.IO now features low latency streaming with dynamic ad insertion
Apr 10, 2024 – MediaKind has unveiled that it has added low latency streaming with dynamic advertising and blackout support to its cloud streaming platform, MK.IO.
News categories:
MediaKind, Cory Zachman, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
Quickplay optimizes storefront search and discovery with generative AI
Apr 10, 2024 – At NAB 2024, Quickplay is to unveil its Curator Assistant, a product that uses Generative AI to speed the creation of storefront rails, helping drive discovery into content libraries.
News categories:
Quickplay, Google Cloud, Paul Pastor, Juan Martin, Anil Saboo, Big Data, Digital TV, NABShow, UX, Worldwide
VisualOn integrates Optimizer with NVIDIA video encoders
Apr 8, 2024 – VisualOn has integrated its AI-enhanced Universal Content Adaptation Engine (CAE) solution, Optimizer, with Nvidia's GPU-accelerated video encoders NVENC for H.264, HEVC, and AV1.
News categories:
VisualOn, NVIDIA, Yang Cai, Content Distribution, Digital TV, NABShow, Semiconductor, Worldwide
Suitest to introduce WingBox OTT test automation tool at NAB 2024
Apr 9, 2024 – At the 2024 NAB Show Suitest will introduce WingBox, a Video Capture and Control appliance enabling combined object- and image-based live and automation testing for OTT apps and devices.
News categories:
Suitest, Mirko Nedeljković, Apps, Digital TV, NABShow, QoE, Set Top Box, Smart TV, Smartphone, Streaming, UX, Worldwide
Ad Insertion Platform unveils server-guided ad insertion (SGAI) product
Apr 9, 2024 – Ad Insertion Platform has announced AdBlendr, a Server-Guided Ad Insertion (SGAI) product. AdBlendr ensures a flawless targeted ad insertion experience while maintaining optimal latency levels.
News categories:
Ad Insertion Platform, Laurent Potesta, Advertising, Content Distribution, Digital TV, NABShow, Worldwide
MwareTV adds ATSC 3.0 channels to create unified TV experience
Apr 9, 2024 – MwareTV has integrated ATSC 3.0 channels into its TV platform. Viewers can now enjoy an experience that combines both national and local channels with MwareTV's IPTV and OTT services.
News categories:
MwareTV, Sander Kerstens, Apps, ATSC 3, Digital TV, NABShow, Set Top Box, USA, UX
Now TV partners with Viaccess-Orca for addressable TV in Hong Kong
Apr 9, 2024 – Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers.
News categories:
Viaccess-Orca, HKT, Dokyung Lee, Derek Choi, Advertising, Content Distribution, Digital TV, Hong Kong, IPTV, NABShow
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