Digital TV News: NBCUniversal

SkyShowtime rollout to begin in the Nordics on September 20th
Sep 5, 2022 – SkyShowtime will launch in Denmark, Finland, Norway and Sweden on September 20th, before expanding into the Netherlands in Q4. The rollout will continue across Spain, Portugal, Andorra, and Central & Eastern Europe over the following months.
News categories: SkyShowtime, Monty Sarhan, Denmark, Digital TV, Finland, Norway, Sweden

Amagi to power VIDAA's global FAST service expansion
Aug 16, 2022 – Amagi has announced a content distribution agreement with VIDAA. The partnership gives VIDAA users in the Americas, Australia, and the UK access to Amagi's network of FAST channels and AVOD assets.
News categories: Amagi, VIDAA, Guy Edri, Srinivasan KA, Advertising, Australia, Digital TV, Europe, Latin America, Smart TV, Streaming, TV OS

Crackle Plus extends measurement relationship with iSpot.tv
Jul 6, 2022 – Crackle Plus (Nasdaq: CSSE) has renewed its relationship with iSpot.tv. iSpot.tv will continue to provide its Unified Measurement to the brands working with Crackle Plus to quantify the incremental reach delivered over linear.
News categories: Crackle, iSpot.tv, Darren Olive, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Crackle Plus expands CTV ad inventory with Amagi
Jun 7, 2022 – Amagi has announced a Connected TV ad inventory agreement with Crackle Plus (NASDAQ: CSSE). Amagi's ADS PLUS first-party ad platform supports over 700 content brands on 2,000+ channels, delivering over 50 billion ad impressions.
News categories: Amagi, Crackle, James M. Smith, Philippe Guelton, Advertising, Digital TV, Streaming, Worldwide

Banijay Rights collaborates with Amagi to go FAST
May 25, 2022 – Amagi has announced a partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay, to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide.
News categories: Amagi, Banijay Rights, Srinivasan KA, Shaun Keeble, Content Distribution, Digital TV, Streaming, Worldwide

Conviva announces streaming audience measurement standard
May 16, 2022 – Conviva is to unveil a streaming audience measurement standard to be released for general availability at CES 2023. The expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
News categories: Conviva, Keith Zubchevich, Advertising, Big Data, CES2023, Digital TV, Streaming, Worldwide

European VOD Coalition officially inaugurated
May 10, 2022 – The European VOD Coalition has been launched to give a voice to the European audiovisual streaming sector. It will engage with policy makers and regulators on behalf of companies who invest in and distribute audiovisual content in Europe.
News categories: European VOD Coalition, Julia Maxwell, Digital TV, Europe, Regulation, Streaming

NBCUniversal launches Peacock Ad Manager with tvScientific
Apr 29, 2022 – NBCUniversal has announced a partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. Peacock Ad Manager givse advertisers access to the full breadth of NBCUniversal’s streaming portfolio.
News categories: tvScientific, NBCUniversal, Jason Fairchild, Krishan Bhatia, Advertising, Digital TV, Streaming, USA, Worldwide