Digital TV News: NBCUniversal

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, OTT, Smart TV, USA

Comcast cable video subscribers down 491,000 in 1Q 2021
Apr 29, 2021 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2021. Video customer net losses were 491,000. Peacock has 42 million sign-ups in the U.S. Sky customer relationships grew by 221,000.
News categories: Comcast, Cable TV, Digital TV, Europe, OTT, Results, Satellite, Subscribers, USA

Apple unveils next generation Apple TV 4K
Apr 21, 2021 – Apple has announced the next generation of Apple TV 4K, delivering HDR with Dolby Vision. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing.
News categories: Apple, Bob Borchers, Digital TV, Middleware, OTT, Set Top Box, Worldwide

Amagi CLOUDPORTXpress enables linear OTT channel creation
Mar 4, 2021 – Amagi has launched Amagi CLOUDPORTXpress for content owners who are looking to create 24x7 linear channels and distribute them to streaming TV and Free Ad Supported TV (FAST) platforms.
News categories: Amagi, Srinivasan KA, Content Distribution, Digital TV, OTT, Worldwide

NBCUniversal expands addressable footprint via Charter partnership
Feb 25, 2021 – NBCUniversal has announced an advertising agreement with Charter Communications that will expand its U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest.
News categories: NBCUniversal, Charter Communications, Krishan Bhatia, David Kline, Advertising, Cable TV, Digital TV, USA

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

Comcast cable video subscribers down 248,000 in 4Q 2020
Jan 28, 2021 – Comcast (NASDAQ: CMCSA) has reported results for the period ended December 31, 2020. Video customer net losses in the quarter were 248,000. NBCUniversal's Peacock VOD service now has 33 million sign-ups across the U.S.
News categories: Comcast, Cable TV, Digital TV, Europe, OTT, Results, Satellite, Subscribers, USA

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA

20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, OTT, USA