Digital TV News: NBCUniversal
FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide
Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories:
IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide
U.S. SVOD revenues to grow at a 6.3% CAGR over 2022-2027
May 25, 2023 – SVOD revenues will nearly equal those of traditional pay TV in the U.S. in 2027, marking a tipping point in the ongoing decline of cable TV, IPTV and satellite TV services, according to GlobalData.
News categories:
GlobalData, Tammy Parker, Broadcast, Digital TV, Market Research, Streaming, USA
Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories:
Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA
Innovid and NBCUniversal measure KPIs for local marketers on CTV and linear
May 16, 2023 – Innovid (NYSE: CTV) has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
News categories:
Innovid, NBCUniversal, Tal Chalozin, Kelly Abcarian, Advertising, Big Data, Digital TV, USA
NHL appoints Amagi as FAST channel technology provider
May 8, 2023 – Amagi has announced that the National Hockey League (NHL) has selected the company to create and distribute its first FAST channel to The Roku Channel, and other platforms in the future.
News categories:
Amagi, National Hockey League, Srinivasan KA, Chris Foster, Content Distribution, Digital TV, Streaming, USA
A+E Networks EMEA expands FAST footprint with Amagi
Apr 20, 2023 – Amagi has partnered with A+E Networks EMEA to distribute three FAST channels in the UK. A+E has deployed Amagi's cloud solutions in the past for playout and channel delivery in Europe.
News categories:
Amagi, A+E Networks, Srinivasan KA, Matthew Westrup, Content Distribution, Digital TV, Streaming, UK
Amagi powers FAST channels at Estrella Media
Apr 17, 2023 – Amagi has expanded its partnership with Estrella Media to streamline the ingest segmentation, creation, distribution, and monetization of Estrella's FAST channels.
News categories:
Amagi, Estrella Media, Srinivasan KA, René Santaella, Content Distribution, Digital TV, Streaming, USA
Pearl TV brings NEXTGEN TV And Run3 TV to NAB Show 2023
Apr 13, 2023 – At NAB Show 2023, Pearl TV will demonstrate NEXTGEN TV features and capabilities with partners including Comcast NBCUniversal, Samsung and LG Electronics.
News categories:
Pearl TV, RUN3TV, Robert Folliard, Anne Schelle, ATSC 3, Content Distribution, Digital TV, Middleware, NABShow, Smart TV, USA
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