Digital TV News: OpenX

TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories: OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming

At least 40% of campaigns in Europe to run on CTV
Feb 21, 2024 – According to OpenX and ExchangeWire research, the proportion of campaigns run via CTV in Europe is set to increase substantially while brands and agencies lean more into curated media buys.
News categories: OpenX, ExchangeWire, Joseph Worswick, Advertising, Digital TV, Europe, Market Research, Streaming

Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories: Telly, Advertising, CES2025, Digital TV, Smart TV, USA, UX

Pixalate releases Q1 '23 CTV programmatic ad seller market share report
Apr 20, 2023 – Pixalate has released its Q1 2023 SSP global market share rankings for both CTV and mobile in-app. The rankings feature the top SSPs for apps across the Roku and Amazon Fire TV app stores in March 2023.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, Worldwide

US: Netflix grabs the most attention, but its reign will be challenged
Dec 4, 2019 – Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further, according to eMarketer.
News categories: eMarketer, Ross Benes, Digital TV, Market Research, Streaming, USA

Majority of US now streaming Over The Top content
Apr 10, 2019 – OpenX has announced the findings of a nationwide survey showing that a massive consumer shift toward OTT video content consumption is well underway. The study highlights how OTT has become the primary video content channel for nearly all age groups in the US today.
News categories: OpenX, Dallas Lawrence, Advertising, Digital TV, Market Research, Streaming, USA

DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories: DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA