Digital TV News: Pixalate

Pixalate lists top CTV apps for October 2022
Nov 23, 2022 – Pixalate has released its October 2022 Publisher Trust Index (PTI). The report provides a perspective regarding the quality of CTV apps supporting programmatic advertising with rankings broken down by region, country, category, and app store.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

CTV ad fraud at 19% according to Pixalate report
Nov 3, 2022 – Pixalate has released its Q2 2022 Invalid Traffic Benchmarks Report, an examination of the global state of ad fraud in the first half of 2022 in the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Pixalate releases H1 2022 CTV ad supply chain trends report
Sep 28, 2022 – Pixalate has released its H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, an analysis of the state of open programmatic CTV advertising through the first half of 2022.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

ANTHYM Technologies partners with Publica for advanced CTV advertising
Aug 24, 2022 – Publica (Nasdaq: IAS) has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms. Publica helps publishers deliver ad experiences via Server-Side Ad Insertion (SSAI).
News categories: Publica, ANTHYM Technologies, Advertising, Digital TV, Streaming, USA

Pixalate releases Q1 2022 CTV ad supply chain trends report
Jun 2, 2022 – Pixalate has released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends report. The report looks at open programmatic CTV ad fraud with ad spend trends by global region, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

ENGINE Media Exchange launches CTV solutions in Europe
Mar 7, 2022 – ENGINE Media Exchange (EMX) has announced its entry into the European CTV market. Building off its success in the US, EMX's CTV solutions enable publishers to better monetize their inventory and advertisers to reach their target audience at scale.
News categories: ENGINE Media Exchange, Michael Zacharski, Amaia del Olmo, Advertising, Digital TV, Europe, Streaming

Pixalate releases report on open programmatic CTV advertising trends
Oct 20, 2021 – Pixalate has released a report providing looking at open programmatic CTV ad spend trends by global region, ad fraud (IVT) in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Roku's Shopify app enables small business TV ad campaigns
Sep 21, 2021 – Roku (Nasdaq: ROKU) is to launch an app that will allow Shopify merchants to create TV streaming ad campaigns, opening the door for SMBs to grow branding and revenue through TV advertising.
News categories: Roku, Shopify, Jared Lefkowitz, Amir Kabbara, Andrew Goble, Advertising, Digital TV, Set Top Box, Smart TV, Streaming, USA

Global programmatic CTV ad spend increases 2.2x in 2020
Mar 23, 2021 – Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide