Digital TV News: Resonate
VideoAmp adds second-by-second ad performance measurement
Oct 5, 2022 – VideoAmp has released 'Second-by-Second Ads Viewership' as a measurement offering to strengthen its currency solution. Advertisers and publishers gain access to second-by-second commercial performance data via a flexible UI.
News categories:
VideoAmp, Tony Fagan, Berj Kazanjian, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA
OKAST powers Endemol France channels on Samsung TV Plus
Sep 19, 2022 – Endemol France is using the OKAST Channels solution. OKAST Channels is a playout, transcoding, and ad insertion solution that allows Endemol to create, launch, distribute and monetize FAST channels in a few weeks.
News categories:
OKAST, Endemol, Cédric Monnier, Jean-François Rubinstein, Content Distribution, Digital TV, France, Smart TV, Streaming
3SS UX management platform integrated with ThinkAnalytics discovery and analytics
Aug 30, 2022 – ThinkAnalytics and 3 Screen Solutions (3SS) have announced that 3Ready Control Center 3.0, 3SS' UX management platform, is now pre-integrated with Think360, ThinkAnalytics’ content discovery and analytics solution.
News categories:
3SS, ThinkAnalytics, Pierre Donath, Samuel Sweet, Big Data, Digital TV, IBC2023, UX, Worldwide
Vault AI selects Whip Media global audience engagement data
Aug 18, 2022 – Vault AI will be using user level data from TV Time, Whip Media's TV show and movie tracking app, to expand its global content data and add more granularity to how content and characters impact audience demand, affinity and emotional response.
News categories:
Whip Media, Vault AI, Vincent Muscarella, David Stiff, Big Data, Digital TV, Worldwide
Gracenote dataset quantifies program bingeability, tracks streaming availability
Jun 1, 2022 – Gracenote (NYSE: NLSN) has introduced Distribution Dynamics and Program Availability Archive, datasets that help content owners and buyers optimize program licensing and acquisition strategies as TV viewership booms.
News categories:
Gracenote, Simon Adams, Big Data, Digital TV, Worldwide
EU funded consortium launches European FAST channels solution
May 11, 2022 – OKAST, with partners SECOM, Kinostar, and VideoElephant, has launched the FAST4EU Consortium. The goal of the Consortium is to accelerate the development of FAST (Free Ad-Supported Streaming TV) in Europe.
News categories:
OKAST, SECOM, Kinostar, VideoElephant, Cédric Monnier, Digital TV, EU, Streaming
OTT now at 82% consumer saturation in the U.S.
Oct 14, 2021 – Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.
News categories:
Resonate, Digital TV, Market Research, USA
discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories:
Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming
Conviva releases State of Streaming: Content Discovery report
Sep 20, 2021 – Conviva has released its State of Streaming: Content Discovery report for 2021. The report shows content streamed for the first time is discovered in four ways: word of mouth, advertising, social media and streaming service recommendations.
News categories:
Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, USA
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