Digital TV News: TOTAL TV
Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Türk Telekom TV Home subscribers flat at 1.5 million in 1Q 2022
Apr 27, 2022 – Türk Telekom has released results for the first quarter of 2022. Over the quarter total TV subscribers (IPTV, DTH and Tivibu GO) were stable at 2.9 million, with Tivibu Home subscribers (IPTV and DTH) remaining unchanged at 1.5 million.
News categories:
Türk Telekom, Digital TV, IPTV, Results, Satellite, Streaming, Subscribers, Turkey
Nielsen U.S. snapshot shows streaming had largest share yet in March
Apr 21, 2022 – The Gauge, the monthly total TV and streaming snapshot from Nielsen (NYSE: NLSN), showed that streaming captured its largest share of total television usage ever in March, making up nearly 30% of overall viewing time.
News categories:
Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA
Nielsen releases inaugural State of Play report
Apr 6, 2022 – Nielsen (NYSE: NLSN) has released its inaugural State of Play report. Overall, Americans increased their average weekly time streaming video by 18%, with a Y-o-Y increase from 143.2 billions streamed minutes to 169.4 between Feb. 2021 and Feb. 2022.
News categories:
Nielsen, Brian Fuhrer, Digital TV, Market Research, Streaming, USA
Türk Telekom TV subscribers down 0.1 million in 4Q 2021
Feb 15, 2022 – Türk Telekom has released results for the fourth quarter of 2021. Over the quarter total TV subscribers (IPTV, DTH and Tivibu GO) reduced by 0.1 million to 2.9 million, with Tivibu Home subscribers (IPTV and DTH) remaining unchanged at 1.5 million.
News categories:
Türk Telekom, Digital TV, IPTV, Results, Satellite, Streaming, Subscribers, Turkey
Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories:
Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide
Altice partners with Ampersand to sell addressable ad inventory
Jan 18, 2022 – Ampersand has announced that it has become the exclusive seller of Altice USA's national Addressable inventory and will also integrate aggregated STB data insights from two million Altice households into its AND Platform.
News categories:
Ampersand, Altice USA, Nicolle Pangis, Kevin O'Reilly, Advertising, Big Data, Digital TV, Set Top Box, USA
NBCUniversal names iSpot.tv as first cross-platform Video Certified Measurement Partner
Jan 13, 2022 – NBCUniversal has announced a deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform.
News categories:
iSpot.tv, NBCUniversal, Publicis, Sean Muller, Kelly Abcarian, Krishan Bhatia, John Muszynski, Advertising, Big Data, Digital TV, USA
iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories:
iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
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