Digital TV News: TV Time

In the US, time spent streaming surged to over 40% in June
Jul 16, 2024 – According to Nielsen’s June 2024 report of The Gauge, time spent streaming in the U.S. soared to 40.3% of total TV usage, the highest share of TV ever reported in The Gauge.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Instacart adds Peacock as first-ever streaming partner
Nov 29, 2023 – Peacock and Instacart (Nasdaq: CART) have announced that Peacock Premium is now available to all Instacart+ members in the United States at no additional cost.
News categories: Instacart, Peacock, Heather Rivera, Digital TV, Streaming, USA

Smart TVs account for half of U.S. OTT TV viewing
Apr 3, 2023 – Research from Aluma Insights finds U.S. adult SVOD viewers spend half their streaming TV time watching on smart TVs, up from 31% in 2015, 2.5 times the contribution of streaming media players.
News categories: Aluma Insights, Michael Greeson, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

WP Pilot VOD powered by Redge Media
Sep 1, 2022 – WP Pilot, the most popular vMVPD platform in Poland, is now available with VOD functionality. The deployment is based on Redge Media Service Delivery Platform powering applications for web browsers and Connected TVs.
News categories: Redge, WP Pilot, Przemysław Frasunek, Marcin Malicki, Content Distribution, Digital TV, IBCShow, Poland, Streaming

Vault AI selects Whip Media global audience engagement data
Aug 18, 2022 – Vault AI will be using user level data from TV Time, Whip Media's TV show and movie tracking app, to expand its global content data and add more granularity to how content and characters impact audience demand, affinity and emotional response.
News categories: Whip Media, Vault AI, Vincent Muscarella, David Stiff, Big Data, Digital TV, Worldwide

A quarter of U.S. households subscribe to broadband but not Pay TV
Oct 20, 2021 – Research from TDG finds that the number of U.S. households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42% in the five-year period.
News categories: TDG, Paul Hockenbury, Michael Greeson, Digital TV, Market Research, Streaming, Terrestrial, USA

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA

Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories: Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA

Virgin Media launches Horizon-powered TV platform in the UK
Nov 10, 2020 – Virgin Media has announced its new TV platform, Virgin TV 360. The advanced TV line-up includes a Mini box, new TV remote with voice control and smart features which offer an integrated, voice activated and personalised service.
News categories: Virgin Media, David Bouchier, Annie Brooks, Cable TV, Digital TV, RDK, Set Top Box, UK